Welcome!

This proposal is to launch a significant media and promotional campaign with MarketAcross, a top-tier PR firm in the blockchain space, to orchestrate a “comeback story” for Dash. Combined with existing efforts planned for summer, we hope to create a significant “pop” that will put Dash back on the map.


Campaign Details

MarketAcross is one of the most reputable PR firms in the blockchain industry, with a proven track record of elevating projects to mainstream visibility. They’ve previously engaged with Dash and expressed confidence in crafting a narrative around our resurgence: “Dash is back.”

MarketAcross has worked with the top players in the crypto space including Binance, Crypto.com, Avalanche, and more. Please see the attached list of past successful PR campaigns.

The full campaign guarantees a minimum of 35 unique articles and media coverage, and covers positioning and messaging strategy, advisory, press releases, media outreach, content marketing, social amplification, AMAs and Podcasts, and more.

This PR effort complements our existing $25,000 investment in a Brave advertising campaign, which is poised to launch once key DashPay features and integrations are ready. We are already working on a test campaign with a YouTube influencer, and have a few other collaborations with influencers set to go live over the spring and summer. We are also launching a weekly space with Litecoin and several other popular accounts, and are attending 6 crypto conferences in May. Together, these initiatives represent a summer marketing blitz which will hopefully generate additional media coverage and organic buzz from new product releases. If timed correctly—coinciding with both DashPay apps, token availability, and Evolution dev tools—this could be the catalyst for Dash’s long-awaited comeback.


Rationale

Dash’s last half-decade of little news, disillusionment over past Evolution delivery timelines, and dormant community have put it in a tough position. While we have some of the best tech and partnerships in the space, our market position and overall reputation have some recovery to do.

Since the Evolution release, we aren’t getting purely organic, viral interest back. I personally have come to believe that we will struggle to reverse our downward trend without a “shock to the system,” a major event or campaign to put Dash back on the map. I believe targeting all our major marketing activities around a particular season will give the “Dash is everywhere these days!” effect we’re looking for.

At Web3 Amsterdam, the president of MarketAcross approached me to comment on how he fondly remembered Dash from back in its heyday, but that it seems like it completely fell off the map in recent years. He expressed that he believes that they can successfully turn the narrative around from “Dash is dead” to “Dash is back.”

Whether or not MarketAcross is the right partner to pull this off (I believe they’re worth a shot), I think we should try to maximize this opportunity to regain attention. If it doesn’t work, we can prepare for more years of a slow, guerrilla-style grind back to the top. But if it does work, we hopefully will have significantly more resources to power development and additional marketing and onboarding campaigns.


Budget Breakdown

The total cost for the entire campaign is $50,000. MarketAcross has segmented this into two $25,000 phases: the first “to impress us,” and if we are satisfied with their results, we can proceed with the second half. They have also agreed to work within the constraints and decentralized nature of our treasury, and will accept payment in $12,500 monthly installments, with the ability to stop the campaign if funding is unavailable, so we will not have unmet financial obligations in case this proposal is momentarily (or permanently) defunded.


Ask

The ask for this proposal is 400 Dash monthly across four months, combined with the existing 200 Dash monthly Warchest proposal. We believe this is preferable to a single additional 600+ monthly proposal which may cause more disruption to existing proposal owners.

If both proposals are funded to completion, we will execute the above-outlined plan and timeline. If this proposal is only partially funded, we will work with MarketAcross for as far as the proposal was funded. If we receive full funding, however results from the first half are unsatisfactory, we will end the campaign there, and any additional funds will be treated as Warchest funds to be applied to other marketing initiatives. Same if the campaign is fully-funded but Dash experiences price appreciation significant enough to result in leftover funds.

If we receive less than two consecutive months of both proposals being funded, we will consider this as a rejection of the campaign. If at any point we receive two consecutive months’ funding, we will then change course and proceed with the campaign to the level we are able to.

Regardless of the outcome, we will make the best possible use out of the marketing funds we receive.