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UPDATE: Due to MNO demand following the supplemental proposal's failure to pass, we have created a separate donation address. Donated funds will exclusively be used for boosting and running advertisements. The address can be found below, as well as in our Rules document:
XwxvHLoTVgSV5v9EKvPYqBZYtdGaBYVnjo

This proposal is a request for supplemental funding for the Dash Marketing Hub in order to promote the launch of the DashDirect virtual MasterCard program.

DashDirect is about to launch the virtual MasterCard program, which will allow any user in the US to effectively spend their Dash at virtually any merchant, without going through KYC or giving up custody of their funds. We believe this is a huge opportunity for Dash to differentiate itself from the field as it will be the only cryptocurrency able to be spent almost universally without a bank account, presenting government ID, or relinquishing one’s private keys. We also believe that this window won’t last forever, as other projects may deploy similar solutions, or engage directly with CrayPay to commission their own white label app.

We are already planning to promote the launch, and have engaged with ecosystem partners such as the Newsroom, CrayPay, and the Dash Investment Foudnation in order to maximize the launch. However, after hearing from CrayPay and Dash Core Group on their respective plans for paid marketing outreach, and despite the Marketing Hub accruing reasonable reserves, we feel that these will be insufficient to adequately promote the launch of such a monumental achievement for Dash.

We are hereby requesting 100 Dash in supplemental funding to promote the DashDirect virtual MasterCard launch. This is intended as a one-off request for this specific purpose and should not be viewed as a permanent funding increase request for the Hub. This will supplement the roughly 100 Dash in reserves that we can safely commit to this purpose, and will primarily go towards advertisements, boosted social media posts, sponsorships, and paid placements for media showcasing the virtual card launch and directing users to download and use DashDirect. These efforts will of course supplement, and amplify, earned media and organic reach, but we believe that paid reach will be necessary to achieve a sufficient level of exposure to solidify Dash as far and away more useful as digital cash than any other project.

We believe that our ecosystem partners will be able to secure media placements in major crypto publications, however an area of weakness has been the crypto YouTuber and podcast scene. We will be prioritizing exposure on these platforms in order to maximize our reach as much as possible.

As usual, all funds will be located at the Hub’s transparent address, and all allocations will go through our standard transparent approval process on our Trello board. For more information, please see our main funding proposal, Trello board, and rules document.