Proposal “cmc-alternative“ (Closed)Back
| Title: | CryptoFeed - Cryptocurrency Education, News, Charting, Analytics, Market Data, and More in One Feed! |
| Owner: | ICJR |
| Monthly amount: | 40 DASH (896 USD) |
| Completed payments: | no payments occurred yet (3 month remaining) |
| Payment start/end: | 2018-02-17 / 2018-05-17 (added on 2018-02-08) |
| Final voting deadline: | in passed |
| Votes: | 266 Yes / 340 No / 63 Abstain |
Proposal description
Pre-Proposal discussion on the Dash.org forum
Proposal youtube video
Read as PDF
Demo
Timeline
Start – 10:14 MVP/Demo
10:14 – End DashROI Explanation With Examples
Summary
We are building a “one stop shop” for cryptocurrency education, news, charting, analytics, and market data. The crypto on boarding process is a bit of a hurdle for the average user. Services like CoinMarketCap, CoinCap, etc. provide a base overview of the market as a whole but lack additional resources to help new users in the space.
TL;DR
Our service will be used to view the data for a specific cryptocurrency including videos, comments, social media posts, news articles, market data, google trends, and much more all in one feed.
Dash Example We began building this service a little over 2 months ago, upcoming features have been listed at the end of this proposal.
The Dash Ad currently displayed here is just a placeholder, and will be added to all pages after the rebrand. The height of the Ad will be larger, and the community will be able to decide the contents of the Ad. Further explanation on the ad unit can be found here.
Proposal
40 Dash per month for 3 months - $75,000 total
The proposed cost is $25,000 per month for 3 months bringing the total cost around $75,000. We have averaged the price of Dash to about ~$625 to come up with the monthly proposal rate listed above.
Our proposal will be split over 3 budget cycles to give the Dash community escrow like power. If we don’t meet our promises defund our proposal during the next budget cycle.
Value Proposition for Dash
We are not asking the Dash community to fund this as an ongoing charity project. We are asking for a modest jump start that will allow us to become self-sufficient within 90 days. Long term this will be a mutually beneficial relationship that will put Dash in front of millions of cryptocurrency users.
During the proposal period:
Video explanation with examples of the ROI for Dash can be found here.
Roadmap
We already have a working prototype of the service that includes the ability for users to register and follow their favorite cryptocurrencies to view a customizable feed.
Once the first payout is disbursed we will rebrand and immediately begin marketing the service through youtubers in and outside of the cryptocurrency industry to increase brand awareness. This will also allow us to gather useful feedback during the development process.
We will focus on a bi-weekly development sprint to launch new features as quickly as possible. The combination of marketing while developing new features puts us in an advantage to grow while increasing the overall value of our service.
Excess Funds
If the price of Dash increases during our proposal cycle we will funnel it into aggressive marketing through youtubers to drive more traffic to the service.
All of which increases the level of traffic that also engages with the Dash advertising on the service.
Cost Breakdown
Month 1
Domain Expense
Domain scalpers have purchased nearly every version of crypto/coin based domains and now sell them at a premium. We would like to “bite” the bullet now and purchase a brand able cryptocurrency domain to begin building loyalty around a brand that is here to stay.
Defining the “MarketRate” of the Advertisements
Google Adsense will be used to determine the ad rate of each ad unit. If Adsense lists the market rate for an ad unit as $10,000 per month, Dash would receive the placement for $5,000.
CoinMarketCap ( CMC ) currently receives approximately 386 million hits per month. The average Google Adsense CPM is $1-$10 meaning a single ad could conceivably cost a million dollars per month once we hit scale. When our service grows to at least 10% of the size of CMC the ad cost would reach approximately $100,000 a month per ad unit.
DASH ROI Breakdown
Everything stated within this section is further explained within the proposal video and begins around 12:00.
Average Google Adsense CPM $1- $10, I will use a conservative $5 CPM for simplicity.
1% of CMC Traffic 3.7M Visits
Average Price Visits x $5 CPM = $18.5K/Month
Dash Price Average Price * 50% = $9.25K/Month
10% of CMC Traffic 36.8M Visits
Average Price Visits x $5 CPM = $184K/Month
Dash Price Average Price * 50% = $92K/Month
1% Dash Treasury Cap Replaces Dash Price
25% of CMC Traffic 92M Visits
Average Price Visits x $5 CPM = $460K/Month
Dash Price Average Price * 50% = $230K/Month
1% Dash Treasury Cap Replaces Dash Price
50% of CMC Traffic 184M Visits
Average Price Visits x $5 CPM = $920K/Month
Dash Price Average Price * 50% = $460K/Month
1% Dash Treasury Cap Replaces Dash Price
100% of CMC Traffic 368.21M Visits
Average Price Visits x $5 CPM = $1.84M/Month
Dash Price Average Price * 50% = $920K/Month
1% Dash Treasury Cap Replaces Dash Price
1% Dash Treasury Cap ~$40K
If Dash attempted to advertise directly through Google Adsense the Average Price field is the range that would be charged by Google to reach an audience of that size. In comparison our lifetime offer not only provides the same advertising for a 50% reduced rate, we are also providing a guarantee that Dash will continue to receive the same Ad unit at a price that will never exceed 1% of the Treasury Budget regardless of our traffic.
This is an exclusive offer extended only to Dash as a part of this proposal. We also want to clarify there is no requirement for Dash to continue advertising through our service. This is a guarantee we will be providing for life. The Dash community will decide whether or not Dash continues advertising through our service over time.
Upcoming Feature List
Proposal youtube video
Read as PDF
Demo
Timeline
Start – 10:14 MVP/Demo
10:14 – End DashROI Explanation With Examples
Summary
We are building a “one stop shop” for cryptocurrency education, news, charting, analytics, and market data. The crypto on boarding process is a bit of a hurdle for the average user. Services like CoinMarketCap, CoinCap, etc. provide a base overview of the market as a whole but lack additional resources to help new users in the space.
TL;DR
Our service will be used to view the data for a specific cryptocurrency including videos, comments, social media posts, news articles, market data, google trends, and much more all in one feed.
Dash Example We began building this service a little over 2 months ago, upcoming features have been listed at the end of this proposal.
The Dash Ad currently displayed here is just a placeholder, and will be added to all pages after the rebrand. The height of the Ad will be larger, and the community will be able to decide the contents of the Ad. Further explanation on the ad unit can be found here.
Proposal
40 Dash per month for 3 months - $75,000 total
The proposed cost is $25,000 per month for 3 months bringing the total cost around $75,000. We have averaged the price of Dash to about ~$625 to come up with the monthly proposal rate listed above.
Our proposal will be split over 3 budget cycles to give the Dash community escrow like power. If we don’t meet our promises defund our proposal during the next budget cycle.
Value Proposition for Dash
We are not asking the Dash community to fund this as an ongoing charity project. We are asking for a modest jump start that will allow us to become self-sufficient within 90 days. Long term this will be a mutually beneficial relationship that will put Dash in front of millions of cryptocurrency users.
During the proposal period:
- Dash will receive primary ad placement on the new website.
- Weekly reports including traffic data will be provided through the Dash forum.
- Dash will receive first priority access to the primary ad unit of the website.
- Dash will receive a lifetime 50% discount on the market advertising rate defined by Google Adsense.
- AND we will guarantee to cap the cost of the ad unit at 1% of the total Dash budget. If Google Adsense determines the ad unit is worth more than 1% of the Dash budget we will cap and accept no more than 1% of the budget as an additional discount to Dash.
Video explanation with examples of the ROI for Dash can be found here.
Roadmap
We already have a working prototype of the service that includes the ability for users to register and follow their favorite cryptocurrencies to view a customizable feed.
Once the first payout is disbursed we will rebrand and immediately begin marketing the service through youtubers in and outside of the cryptocurrency industry to increase brand awareness. This will also allow us to gather useful feedback during the development process.
We will focus on a bi-weekly development sprint to launch new features as quickly as possible. The combination of marketing while developing new features puts us in an advantage to grow while increasing the overall value of our service.
Excess Funds
If the price of Dash increases during our proposal cycle we will funnel it into aggressive marketing through youtubers to drive more traffic to the service.
All of which increases the level of traffic that also engages with the Dash advertising on the service.
Cost Breakdown
Month 1
- Refunding 5 Dash proposal loan ~$3k
- Development $5,000
- Purchase a proper domain $3,000- $5,000
- Branding $2,000
- Server $300
- Marketing Remainder of funds ~$6,700
- Incorporation ~$2,500
- Development $5,000
- Server ~$500
- Marketing Remainder of funds ~$19,500
- Development $5,000
- Server ~$500
- Marketing Remainder of funds ~$19,500
Domain Expense
Domain scalpers have purchased nearly every version of crypto/coin based domains and now sell them at a premium. We would like to “bite” the bullet now and purchase a brand able cryptocurrency domain to begin building loyalty around a brand that is here to stay.
Defining the “MarketRate” of the Advertisements
Google Adsense will be used to determine the ad rate of each ad unit. If Adsense lists the market rate for an ad unit as $10,000 per month, Dash would receive the placement for $5,000.
CoinMarketCap ( CMC ) currently receives approximately 386 million hits per month. The average Google Adsense CPM is $1-$10 meaning a single ad could conceivably cost a million dollars per month once we hit scale. When our service grows to at least 10% of the size of CMC the ad cost would reach approximately $100,000 a month per ad unit.
DASH ROI Breakdown
Everything stated within this section is further explained within the proposal video and begins around 12:00.
Average Google Adsense CPM $1- $10, I will use a conservative $5 CPM for simplicity.
1% of CMC Traffic 3.7M Visits
Average Price Visits x $5 CPM = $18.5K/Month
Dash Price Average Price * 50% = $9.25K/Month
10% of CMC Traffic 36.8M Visits
Average Price Visits x $5 CPM = $184K/Month
Dash Price Average Price * 50% = $92K/Month
1% Dash Treasury Cap Replaces Dash Price
25% of CMC Traffic 92M Visits
Average Price Visits x $5 CPM = $460K/Month
Dash Price Average Price * 50% = $230K/Month
1% Dash Treasury Cap Replaces Dash Price
50% of CMC Traffic 184M Visits
Average Price Visits x $5 CPM = $920K/Month
Dash Price Average Price * 50% = $460K/Month
1% Dash Treasury Cap Replaces Dash Price
100% of CMC Traffic 368.21M Visits
Average Price Visits x $5 CPM = $1.84M/Month
Dash Price Average Price * 50% = $920K/Month
1% Dash Treasury Cap Replaces Dash Price
1% Dash Treasury Cap ~$40K
If Dash attempted to advertise directly through Google Adsense the Average Price field is the range that would be charged by Google to reach an audience of that size. In comparison our lifetime offer not only provides the same advertising for a 50% reduced rate, we are also providing a guarantee that Dash will continue to receive the same Ad unit at a price that will never exceed 1% of the Treasury Budget regardless of our traffic.
This is an exclusive offer extended only to Dash as a part of this proposal. We also want to clarify there is no requirement for Dash to continue advertising through our service. This is a guarantee we will be providing for life. The Dash community will decide whether or not Dash continues advertising through our service over time.
Upcoming Feature List
- Redesign and increase the size of the Dash sidebar banner
- Cryptocurrency Education directory including:
- How to buy cryptocurrencies
- Best exchanges based on region
- Credible crypto youtubers
- Display mineable cryptocurrencies
- List faucets, Proof of stake rewards, etc. - Display market data from major exchanges
- This has already been created, we are developing the filtration system
- Active/last trade price
- Last x hours of volume
- 1 Hour
- 6 Hours
- 12 Hours
- 24 Hours
- Users will have the ability to filter exchanges including the data provided by each exchange
- Customizable user dashboard
- A login system provides users the ability to fine tune or customize the data of each exchange
- Customizable Charts Based on Trading Pairs
- Ability to select any cryptocurrency and pair it against any other cryptocurrency. IE: How many Dash make up a Bitcoin.
- Suggestion/feature request by TanteStefana within our pre-proposal
- Portfolio manager
- View balance using public keys
- Enter your public keys into the site and it will automatically fetch your latest balance and add up the value to display your portfolio value.
- Manually enter holdings
- Including the price, quantity, and exchange used during the purchase.
- Automatically enter holdings
- Exchanges like bittrex allow users to download files including their trade data. We will allow users to upload this to the site to automatically calculate the current balance of the portfolio.
- This could also be an entry point into a tax service since we would have all trade data.
Show full description ...
Discussion: Should we fund this proposal?
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Please also offer Dash free advertising for some time without cost. Nobody really understands (or cares about) the complex Roi calculations and simplying this will give us better chance of getting this to pass. Making something free for some time or exclusive is easy to understand.
I cant believe we are wasting money down on zero-roi ideas like dash aerosports, random sponsorships, MMA , overlapping digital ads to the tune of 2500 dash but are so skeptical about providing small amount funds being asked to develop something well designed and needed.
You have my complete support, please try again. Less text, more demo, simpler business model.
Voting YES.
I do see benefit in a Dash sponsored improved alternative to the mighty CMC. I listened to Solarguy on Craig Mason's YT channel.
Finest regards, solarguy
https://www.youtube.com/watch?v=EIh8Q-ZxrNE&feature=youtu.be
solarguy
https://www.dash.org/forum/threads/exploring-dash-proposal-rev-share-loans.28845/
Carry on, have fun, win! solarguy
Also that a positive and dedicated MN like Solarguy is involved, should make this proposal a no-brainer.
If this was sponsoring a MMA fight or some other dubious sponsorship proposal with Zero ROI, this would have gotten the votes, however anything to do with building long term value gets shot down.
For a miniscule ask of 40dashX3 this can turn out to be a big win for dash. I am willing to place my faith in Solarguy and ICJR and am confident they will do right by the community, depending on how this turns out.
I also support spending a reasonable amount to buy a good domain. It matters..
I have voted yes and would encourage everyone to atleast view https://www.metavs.net/ before confirming their vote..
solarguy
Carry on, have fun! Win!
solarguy
But just as a useful exercise, how many of the proposals for this budget cycle showed any math for any scenarios for the actual Return On Investment for Dash?
Our ROI calculations (see below) suggest anything from a good return for Dash (12% per month) for the worst case scenario, all the way up to 880 grand per month for the "wildly successful" scenario.
Carry on, have fun! Win!
solarguy
We did the math for 3 scenarios. The worst case scenario is, we only capture 1% of the traffic that CoinMarketCap gets. Under that worst case scenario, Dash makes 12% return per month on their investment and have totally recovered their costs in a little over 8 months.
The second scenario, we capture 10% of the traffic that CMC gets. Dash makes 192% return on investment, per month (once hitting 10% rate of traffic). So Dash recovers all their investment in 16 days (once we hit 10% traffic) and after that, it's all gravy. In this scenario, Dash saves/makes 1.72 million dollars per year from a $75,000 investment.
And if we actually meet or exceed CMC's traffic levels, then Dash makes/saves $880,000 per month, or 10.5 million dollars a year on their $75,000 investment.
So let's not hear about what poor ROI this proposal offers. Or let's hear exactly how the math is wrong.
Carry on, have fun! Win!
solarguy
On the downside: Why not find a better domain name than metavs.net? It reminds me of dashous.com - which hasn't done much since it was launched and was funded by the dash community. I think that the domain name of the website is more than half the battle.
I think this could pass if people looked at it more carefully, and especially if you could find a better domain name. There must be something more memorable out there: cryptocap.whatever (lots to choose from) or digicoincap.com (available), digitalcashcap.com (available). Of course if the proposal owner takes too long to think about it, these names might be gone. :)
We have 23 domains saved/in mind all ranging from 5 letter count to much longer domains, the shorter the domain the easier to remember/build a brand around.
I think other voters should go through the proposal themselves without being influenced by the number of no votes already.. This looks great, far better than the clunky cmc.. You have my support, ICJR..
thanks, Solarguy
For a moment, we’re just going to ignore the possibility that we actually surpass the volume of CoinMarketCap. While I think that is possible, given the ambitious roadmap and features, we would have to get lucky to do that in a year.
Based on the marketing we are looking at, and the other competitors in the space, I think we can realistically generate 10% of the traffic that CMC has within the next 4-6 months
The average Google CPM ( Cost Per Thousand visits ) is $1 - $10 for normal sites, for the following scenarios I will use a conservative $5 CPM for simplicity.
10% of CMC Traffic: 36.8M Visits
Full Market Price: Visits x $5 CPM = $184K/Month
Dash Price: Full Market Price * 50% = $92K/Month
Thanks to the 1% Dash Treasury Cap, Dash Price: $40k
Actual discount or savings for dash, 184,000 - 40,000 = $144,000
Boom, $144,000 (amount Dash is saving) / $75,000 (amount Dash invested) = 192% ROI
Outside of the crypto industry, an ROI in 5-7 years is considered pretty good. That’s a 15-20% per annum return. Of course, crypto doesn’t exactly play by the typical rules. But an ROI of 192% in one month (after hitting 10% of CMC volume) seems pretty spectacular.
But again, this relationship with Dash was designed to be a good deal for Dash under many possible scenarios. Let’s say we are wildly optimistic in our projections and we only capture 1% of the CMC traffic by 6 months.
1% of CMC Traffic: 3.7M Visits
Full Market Price: Visits x $5 CPM = $18.5K/Month
Dash Price: Full Market Price * 50% = $9.25K/Month
Ok, still not too shabby. Dash makes 12% return on their investment, per month. If we fail to continue growing, Dash would completely recover the initial investment within 8.3 months.
But let’s consider the “wildly successful” scenario. With good marketing, great features, and continued development in response to the feedback of the Dash community, and the larger crypto community, what do those numbers look like?
100% of CMC Traffic: 368.21M Visits
Full Market Price: Visits x $5 CPM = $1.84M/Month
Dash Price: Full Market Price * 50% = $920K/Month
Thanks to the 1% Dash Treasury Cap, Dash Price: $40k
Holy crap batman, if this blows up to CMC-like volumes, the value of the ad to Dash is discounted by $880,000 per month.
So in every scenario we have looked at, from generating a mere 1% of CMC traffic, all the way to 100% of CMC traffic, Dash gets a good return, all the way to fantastic return.
If anyone questions our math, kindly point out the flaw or incorrect assumptions.
First the network pays to build the site
Then you charge the network too?
If equity is a grave concern for you.. have you considered maybe a free ads for dash for x months/years?
As solar mentioned the "ROI calculates out from pretty good to amazing".
solarguy
Carry on, have fun, win!
solarguy
What could be changed to offer Dash a better ROI? I am obviously biased but I genuinely believe I can reach millions of users through the upgraded version of this service. So I am thinking in those terms when it comes to the advertising being offered etc.
You wont be disappointed :)
Sorry I'm going to have to vote no on this one.
CoinMarketCap - https://www.similarweb.com/website/coinmarketcap.com#overview - 368.21M
CoinCap - https://www.similarweb.com/website/coincap.io#overview - 6.03M
CoinRanking - https://www.similarweb.com/website/coinranking.com - 6.06M
LiveCoinWatch - https://www.similarweb.com/website/livecoinwatch.com - 6.51M
CoinLib - https://www.similarweb.com/website/coinlib.io - 1.33M
These are only a few of the competitors. There is plenty of room to grow and there are plenty of tools/utilities that still need to be made. As far as the statement regarding CMC keeping top placement from what I can tell most CMC competitors advertise through reddit and expect word of mouth to carry them along. For some of them this might work, but if you want to displace the "king" you have to go above and beyond by building a great product and getting it in front of potential users.
In the short there this is a win for you but in the long term is't going to be a lose lose.
Further more I don't see enough upside for Dash on this one, what I am looking in projects that do not benefit the Dash platform, should be seen as investments, with an roi, this types of deals can as far as I know not yet be made in a legally binding way. But regardsless in this case there simply it much of an obvious conflict of interested, skeptical people and trolls will relentlessly bash on
If a user/troll began bashing the service claiming we are Dash focused they can easily be handled by asking them to explain how the data we pull from the API's can be construed to benefit Dash in any way. Better yet most of the API's are open to the public without the need for an API key, if this became a real problem all I would need to do is create a single page displaying the API data on the left with the data we have saved on the right. Anyone who would continue to claim we are biased toward Dash would be a waste of time after that point.
To quickly touch on the upside for Dash it comes in the form of advertising, it's a recurring theme of many proposals here. I am building what will become a top cryptocurrency utility and I would be bringing Dash along for the ride advertising anything the team agrees on ( the decision of what to promote exactly is the only thing that needs to be figured out )
It would have been nice to get your perspective in the pre-proposal discussion. It was up for weeks and got overwhelmingly positive response.
finest regards,
solarguy
I had observed things about CoinMarketCap that could be done better, or features that would be handy that they didn't have. And the ad rates are astronomical. I thought we could better. About then ICJR turned up with all these great ideas about how to make a better product. Boom, we were off to the races.
We look forward to questions, feedback and more suggestions. Be sure to check out the already functional website. Set up your dashboard, pick some coins you're interested in, etc. The community has already contributed a lot of useful input.
Carry on, have fun, WIN!
solarguy
Not worth 120 dash IMHO. The site needs to be independent and unbias can only do that when the treasury is not the sole financier of your website.
As mentioned some of the other websites see few million hits monthly.
Your revenue wouldnt be much. Youd be here asking for more funds
My VOTE NO
Advertising is the main business model of the web ( for now anyway, crypto will displace it ) and cryptocurrency is considered a "niche" industry within advertising, meaning the CPM for a popular cryptocurrency website would be on the higher end of the rates.
The site will be sustainable long term it's just a matter of figuring out the startup costs. I still don't understand the argument about the service being biased toward Dash, or how that would cause a problem. The data pulled from each API and social media site etc. can't be faked.
If you really believe that this projects ad revenues would be so much then.. why are you not doing it solely on your own?,
Why are you seeking dao funding for 75k. So you can develop a for profit business ?
Oh because you quit your job to do this.. and well dont have funds to actually do it.
Are you prepared to give the network equity such as how dashop.io and few others are doing?
Lets say you where.. the network having equity would be conflict of interest because we would have everyone trying to disregard the site.
So point in chief being that its not a good ROI for the network.
I believe in the sustainability of the project long term, but in order to get there we need to focus on the short term which includes negotiating the financing required to build the actual project.
You are now shifting focus from the value proposition and trying to attack the underlying reason for creating the proposal in the first place. Can you provide a direct link and example including the terms of the dashop.io or other proposals who have already signed an agreement to turn over equity?
The more we continue ( your messages within discord and here ) it seems you are attempting to destroy the other options I have pursued to finance the development of this service so I run out of options and accept your deal. Now that I have pointed this out your next response would probably include something along the lines of no longer being interested though.
As for the constant talk of a conflict of interest. The data displayed on this service is pulled from exchanges, social media sites, and news outlets. Stop vaguely pointing out potential problems and outline a clear conflict of interest that could arise from this service?
What can a user or troll argue/defend? We lie about Dash news? Nope, once you click on a reddit link, etc. it takes you directly to the reddit post. We lied about Dash exchange data? Nope, take a look at the publicly available api provided by the exchanges and you will see that the data matches up. Can you definitely prove there is a defend-able conflict of interest here?
But the question for the proposal is based on if it has ROI for the dash network.
Not for me.personally very different circumstances
Let's unpack this a little bit. The value proposition here for Dash is the ability for it to advertise and get in front of the cryptocurrency community.
So you personally believe this project can bring value for your "personal motivations" but cannot bring value for Dash as a whole? Excluding the utilities/tools being build the value the site has to offer includes the ability to advertise to the cryptocurrency community as a whole.
How or why is this beneficial for your personal motivations but not Dash? Personally you believe you can receive a financial return that is dependent on the traffic generated by the website ( ad revenue ) but that same traffic is useless to Dash? Mind explaining?
If you can provide a genuine conflict of interest, etc. it would help me see eye to eye with you until then it just seems like you are trying to negatively affect this proposal.
We ask the questions
If they negatively impact your proposal than thats how the cookie crumbles
Maybe you should consider doing this solely on your own
Even if you go to a bank they would scrutinize your proposal