Proposal “bmd-branding-and-website-overhaul“ (Active)Back

Title:Dash.org Website Overhaul, Step 1 — Solid Branding Proposal from bmd — Feb. 2025
Owner:bmd
One-time payment: 1 DASH (27 USD)
Completed payments: no payments occurred yet (1 month remaining)
Payment start/end: 2025-02-06 / 2025-03-08 (added on 2025-02-06)
Votes: 490 Yes / 55 No / 9 Abstain
Will be funded: Yes
Manually vote on this proposal (DashCore - Tools - Debugconsole):
gobject vote-many 3296f8d3261e11ff97b93678e6cefdf37024e3e4b0bd16810a31161aa1894971 funding yes

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Proposal description

Proposal: Dash.org Website Overhaul,
Step 1 — Solid Branding

Owner: Black Mirror Designer (https://bmd.gg)
Collaborators: my creative team and voronoi team (https://voronoi.co/)
Date: [6 Feb/2025]
Funding wallet: XmHMLjd2otvzzg6LrNvtmGUnejgtzmL2Yt

https://raw.githubusercontent.com/blackmirrordesigner/dash-evo-tool/refs/heads/master/icons/small-200x200.gif

Gm Dashers, my name is Simion—also known as Black Mirror Designer—and I’m happy to present some fresh ideas for Dash.org

For the past 20 years, my studio has built web and mobile designs that work well for millions of users. Dash is our next partnership target.

With my creative team and our friends at Voronoi Studio, we are set to give Dash a fresh, unified look it deserves.

Dash needs a quick design update to showcase its ecosystem's strong points and best features—platform, iOS and Android wallets, fast transfers, weekly video updates from devs, other features like the choice for privacy, and clear decentralized control—in a clean design you’d expect from Apple products.

That's my vision because we dug deeply into the tech Dash is using, and we were amazed.

Yes, it's a bit of a chaos — but we embrace it! With pleasure and with an adventurous attitude. In the next three months, we will create clear design files and brand guides along with new art, simple motion graphics, and video templates that reflect Dash’s energy and creative spirit.

By putting together a full set of tools—including selected colors, approved fonts, updated logos, custom icons, and basic animations—we plan to give everyone in the Dash community a consistent toolkit for website layouts, social posts, and more.

This is more than just a new look; it is about setting a firm base that shows Dash as fast, private, and unstoppable money.

Our project will run over three months with a budget of $5,000 per month (roughly 70–200 Dash, depending on current rates). We will work closely with the community through regular updates, idea sessions, and feedback rounds on Discord and the Dash forum, making sure every voice is heard as we bring this vision to life.

If you believe, as many do, that Dash is more than another crypto coin and should look as modern as the tech behind it, please support this plan.

Let’s join forces to refresh Dash’s look and show that it leads in digital cash.

Learn more about us at https://bmd.gg/ and https://voronoi.co/
Here is Voronoi showreel from 2023. check it out:

Show full description ...

Discussion: Should we fund this proposal?

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1 point,5 days ago
Who the hell is voting NO here, and refuses to give 1 Dash back to this poor proposal owner, so that he can repost his proposal and ask the proper amount?

Here you are, the daemons/agents!

https://mnowatch.org/latestlink_DashdUniqueHashVotes.html?4=bmd-branding-and-website-overhaul


euvo
qwizzie
platBrazElec
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1 point,7 days ago
Sounds like QuantumExplorer and Brian Foster are on board now. Let's pass this proposal!
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2 points,5 days ago
Sounds like I met quite a few nodes with this proposal. Huge pleasure. We kindly appreciate each vote.

Let's see if it will pass, and then we will activate our creative superpower! Two creative teams ready to support Dash on the mission to get back to ATH.
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2 points,4 days ago
Here you are the nodes that support you

https://mnowatch.org/latestlink_DashdUniqueHashVotes.html?3=bmd-branding-and-website-overhaul

Look at the Types collumn of the table, for their name.

I am one of them, but I dont reveal my masternode name. Some of the masternodes may support you because they like your proposal, while some others (like me) they just want to give you back the 1 dash you spend for nothing.

I will personal support you NOT if you ask a specific amount for you job, but ONLY if you allow me to vote for a maximum and a minimum reward for work.

I will support you if you allow me to vote the numbers for your job.
https://mnowatch.org/votethenumbers/
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0 points,7 days ago
Lets pass this proposal, because we have to give this 1 dash back, he spend it for nothing!!!

The 39 bastards who vote against this proposal, who refuse to give one dash back , they are just monsters!!! Look at the monsters:

https://mnowatch.org/the_results_dashd_2025-02-15-00-52-26.uniqueHashVotes.170.html?4=bmd-branding-and-website-overhaul

Half of them also vote against ENCOINTER. Is this by chance? The Dash community should get rid of the non human voters, should get rid of the monsters.
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4 points,13 days ago
With the changed text, I would like to see what BMD comes up so I'm voting yes, good luck.
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3 points,13 days ago
thanks Sam, we, together with Voronoi will come up with a nice plan.
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2 points,13 days ago
What do you thank the masternodes for?
Because they give you back the 1 dash you spend for nothing?
They don't deserve "a thank" you for that.
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0 points,13 days ago
i'm thanking Sam not masternodes, because he understood the concept of refreshing the branding, but 1 DASH deserves even more than "a thank", today you can buy one family meal per day for 1 DASH. Does one meal for a family deserves "a thank"? and we're talking about a monthly proposal of $5k/month for a period of 3 months that is still the same as my first proposal of 300-600 DASH depending on the rates
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0 points,13 days ago
Why your payment amount for this proposal is just 1 dash?

If you did that because you want to gauge the willingness of the DAO, let me inform you that the DAO is very insolvent, they are snakes, they may say something today and the total opposite the other.

Next time you should better ask them directly the amount you want.

Or ask a range by puting 3-4 proposals that will last several months and they represent a number.

For more info, vote the numbers.

https://mnowatch.org/votethenumbers/
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0 points,13 days ago
And they are snakes, because the majority of the Masternodes are not humans, they are agents who refuse to pass a proof of persohood challenge that will reveal them.

https://mnowatch.org/encointerUBI
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0 points,13 days ago
Finnaly, in case you are close to pass the 10% net votes threashold, you should better POSE_BANNED the masternodes you are using to vote, this increase your voting power by 10%

This is a long standing bug , which the person you are thanking is the responsible of solving it, but he does not do it.

https://www.dash.org/forum/threads/bug-report-should-the-votes-of-a-former-masternode-that-just-keeps-his-collateral-be-counted.53370/#post-236487
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0 points,13 days ago
Having such important issues unsolved, this crypto is a haunted villa, and whatever your effort is to paint it outside, it remains rotten inside.

https://www.youtube.com/watch?v=2gkWt0fWneY
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2 points,13 days ago
Revitalize Dash with a fresh, modern look — it's absolutely crucial for success. Good luck, guys
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2 points,13 days ago
thanks Vonny, all the best wishes for you as well <3
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1 point,13 days ago
Hey guy, you changed again your range!!!!!

You initially asked 300-600 Dash, now you edited your proposal and you are asking 70-200 Dash !!!!

Initially, I also asked 0 to 242 Dash for Encointer . Look:

https://mnowatch.org/votethenumbers/votethenumbers3/calc3.php?proposals%5B%5D=encointerUBI-Digit1&proposals%5B%5D=encointerUBI-Digit2&proposals%5B%5D=encointerUBI-Range-0-242-Digit3

Then by adding just one more proposal I changed the range from 0 to 80 Dash. Look:

https://mnowatch.org/votethenumbers/votethenumbers3/calc3.php?proposals%5B%5D=encointerUBI-Digit1&proposals%5B%5D=encointerUBI-Digit2&proposals%5B%5D=encointerUBI-Range-0-242-Digit3&proposals%5B%5D=encointerUBI-NewRange-0-80-Digit4

If you change the ranges, you are a perfect candidate for a voting the numbers proposal !!!!
Dont be stupid! Follow the correct road! VOTE THE NUMBERS!!!

https://mnowatch.org/votethenumbers/
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0 points,13 days ago
Additionaly, because you are a newbie here.

NEVER TRUST THE MASTERNODES!!!

They may upvote your current 1 Dash proposal now, and when you will hapilly add another one asking 70 Dash, they may downvote you!!

This 1 Dash proposal is just a waste of your time and money. Dont do it again. You have better add from the beginning a 70-200 range proposal.
Reply
3 points,14 days ago
This is so much awesome proposal and I would like to elaborate on this, people!

Few weeks ago we had a call with Brian Foster about Dash.org website with the further decision of handing off website development to our team. The problem with current website, that it has too much technical debt, making it almost impossible to implement, test, and rollout the changes, and that’s the reason why it is taking so long. It’s been build ages ago on Wordpress with over 20 plugins conflicting with each others, making it insanely hard to implement even small changes. Going further with it will only make things even worse in long run.

My team is going to make a new Dash.org website, written on the modern frontend techs, which will allow faster development, highest quality, and lesser time to feedback whether its a bugs or feature requests. Moreover, we will add all the missing information that we don’t yet see on the website (DashPay, CoinJoin, Dash Platform), and work together with everyone in the community to include as much info as possible in there. However, it is not going to fast, I would expect a 6-9 month work timeline for rebuilding the website.

Thus, it will require new design mocks, that BMD (BlackMirrorDesigner) is going to help us with. It may be built on the current Dash brand guidelines, however it has not been updated for a long time, and the assets, colors, fonts, patterns are seems outdated as they do not match current user experience people see in blockchain projects in 2025. We could have a new fresh basement, with which we could build a better products, and it’s not only for a website purpose. Developers, designers, marketers, content makers, whoever would like to make a video or blog post, the first thing they do, they download guidelines to grab fonts, logos and pictures.

So the question is more what path should we go, work with what we have now, website will be much simpler, less nice, and visually not so attractive, or start with preparing design toolset that could be reused by everybody and will make Dash looks better for everyone in a long perspective. I have been working with BMD for a past 6 month, and I have strong confidence about him and people that he knows, they deliver a highest quality for a fair price.

BMD already working with me under my budget, and in case he will get funded independently, I will reduce my ask on the pshenmic.dev DFO, which should release the monthly amount the PO ask. Together with that, we are going really fast with Platform Explorer, and it’s getting less and less big features to implement (2-3 months), allowing us to move the load on the website soon. It makes it a perfect timeline for both of us, and I believe that the current DAO budget distribution should not change much.
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0 points,11 days ago
I would like to further clarify my position on this matter; we do not have any issues with design branding or assets, it is as noted above, we are held back from making significant improvements to the website due to the WordPress platform. Our in-house designer has a backlog of designs that are being implemented but it takes longer to complete due to the technical debt that we are dealing with. Ideally, pshenmic's team can move us off of WordPress so that we can implement more exciting designs. As noted by others, we do NOT need a complete re-branding for Dash, we just need better tech under our website. Lastly, it doesn't make sense to me paying for a second designer when the one we have in-house has been with us for years and does a great job.
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1 point,11 days ago
gm Brian, it's a pleasure to meet you.

Can I point out the elephant in the room? ONE designer in a DAO. Please think about it. ONE. DESIGNER. Let's count the number of developers. 1-2-3-10-100? From this point of view, Dash has zero designers if we calculate the ratio.

Check the social media and try to run a Dash search. Most of the visuals are AI poorly generated graphics that even showcase the previous old Dash logo. Lack of designers leads to using clipart-generated content that just looks like spam. Be honest, Dash lost its "branding" face, dissolved in that endless junk of "ai-content".

Yes, you pay the guy that does the, so to say, "great job". For years. And yet we don't have a "great product" that everyone talks about — just an average-looking product that people try to skip. I saw the Figma files, I gave him my honest feedback; most of the team agrees with it. Both Sam and Paul like my designs better than Ross. Can I blame them for that?

My experience shows that every single living project needs a TEAM of designers to maintain the speed of other living projects. Creators should research the problems, think, generate solutions, art, create solid guides, and based on this guides — the devs should do their work and improve our ecosystem. Glue together all the bits and pieces to present the world one united ecosystem, not a simple "coin". Or do we want to just remain on the same level and downgrade? Just check the ATH price and where we are now, -98.33%? Do you call this "a good job" or can we perform even worse than this? It's only 0.67% to 99%....

Is Dash a living project that needs help from 2 creative teams (5 designers)? That's the question, not the revamp of branding.

Let's create some guides for future posts on our socials, great videos, and some nice art with 3d render animation. I'm already cookin' this. Just check the #brainstorm channel in Dash Discord and see for yourself the products I design and the art we are generating with my team.

Refresh, not revolution ✌️ have a great one, Brian.

PS. Please try to find the good things in my proposal. Ready to hop on a call in Discord with you to explain a bit more if it feels confusing.
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-1 point,8 days ago
bmd; I do not want to discourage outside design suggestions/improvements (particularly videos and 3D assets) but I just want to make it clear that our bottleneck is not making designs. The problem is that we do not have the development resources to implement them and as already noted, we are limited in the type of designs that we can implement on the website due to the WordPress platform. As for your comments about old logos being posted on social media, Ross has pointed this out in the past as well and started providing designs/graphics to the marketing team to avoid this; it was not Ross posting old logos...
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1 point,7 days ago
Gotcha Brian, yes, I have nothing against Ross and his designs/ideas/posting — just saying — we're here for improvements, not for bottlenecking. We came in peace, human in the reflection of this screen. Let's partner up, sit back, and enjoy the ride! We will do nice pixels. You can see all the updates, ideas, and concepts if you join our Discord server. Let's work. I have a bunch of developers that I can activate as well, but let's move one step at a time
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-1 point,14 days ago
I don't feel comfortable with the Dash Incubator redirecting its attention from supporting Dash Platform to now supporting the Dash website as well. Feels like a ploy to keep a part of Dash Incubator devs busy untill JS SDK's (either through AJ & Pshenmic or through DCG) and or devs supportive documentation is at such a state (in the eyes of Dash Incubator), that it can attract developers.

I rather wish to see Dash Incubator laser-focused on supporting Dash Platform, including delivering the first Dapp to Dash Platform. We have 0 dapps. 0 !!!
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0 points,14 days ago
Here is a challenge for the Dash Incubator :

Put up a new bounty : first developer that release a dapp to mainnet through Dash Incubator gets x amount of dash. Make it an substantial bounty.
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1 point,13 days ago
qwizzie thats a cool idea but let's postpone this after we finish the brand guidlines, because you will not be able to stop the amount of dApps that will pOp after we publish our updated guidelines. btw do you have a pc? do you use animated wallpapers? we're planning to make something cosmic for our Dash community, please check the discord channels like #brainstorm for sneakpeaks
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0 points,14 days ago
I agree with a lot of what you say but I also heavily disagree with some parts.

"It may be built on the current Dash brand guidelines, however it has not been updated for a long time, and the assets, colors, fonts, patterns are seems outdated as they do not match current user experience people see in blockchain projects in 2025."

I don't agree with this. Here are our brand guidelines: https://www.dash.org/brand-guidelines/#group-tab3 (check other groups too). I personally don't see these as outdated and getting all of mobile and a lot more to update would just be a distraction when we need usable features, not a UI/UX revamp.

I definitely don't want to change the logo for example and I don't really want this to even be discussed. To me it's a distraction from what we really need to be building. And we have a lot to build.
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1 point,14 days ago
I get it. Branding is not the top priority for everyone. I'm not offering to change the logo. Just making Dash look and feel solid everywhere. Clean UX. Smooth identity. Strong first impression.

No stress. I know you got a lot on your plate. This is just the base for future dApps and products. Let’s see how it goes. Always open to collab.

And yes. There is an old brandbook that even you don't use in your website and apps. Open the link and check the font section, it says:
Typography

Montserrat
Ideal for headlines, titles and main headings in both print and digital. Look to the lighter weights in the family when using at 35pt or above.

Open Sans
Used for body copy, both online and offline. Open Sans can be used up to 18pt, then look to Montserrat for headings.

Roboto Condensed
Roboto Condensed is ideal when space is at a premium in application GUIs.

But you website is built using the default figma font "Inter".

This is what I say — there is no consistency in the ecosystem, even the old brandbook is not considered while developing new dApps. From the point of view of people that actually use on a daily basis your products — there comes a huge need in getting this thing refreshed.

I don't see how this can distract you personally from what you're doing, we're saying "give us the possibility to work 3 months". No distractions, only hard work. Or not.
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0 points,15 days ago
Voted No. Not only a case of bad timing (we can't really afford another 300-600 dash budget proposal right now with current low Dash price), but also a case of wrong priority (how many times did we have the dash.org site rebranded over the years ? Is now really a good time to start that all over again ?).

We have far more pressing issues to worry about, including keeping DCG going and Dash Marketing going (possibly extending) coming months.
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1 point,14 days ago
If you've kept up with the current website situation, you'd know this is long overdue. And this is part of Dash's overall marketing. The first thing people see.
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0 points,14 days ago
I disagree. I think current branding style is modern and does not need to be this deeply revamped/revisualized/rebranded, like bmd is proposing. I also think these changes do not automatically translate to more users coming to the site, as bmd is claiming ('attract more people interested in privacy, speed, and strong governance').
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0 points,14 days ago
And with regards to promoting Dash Platform, i think it will be at least 9 months or longer before we can promote a complete product (Platform - Smart Contracts - SDK - Dapps - Tokens marketplace) to the market. By that time we can create a few additional landingplaces for them on dash.org
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0 points,13 days ago
I made some changes in the text of the proposal, check it out maybe now it will be clearer what we plan to do! Cheers mate.
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2 points,15 days ago
Frankly we should be in a 'keeping the lights on' mode right now.
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1 point,14 days ago
Dash needs a strong, unified brand to compete—this is not just another redesign.

There’s some confusion around this proposal, so let’s clear things up:

This is not a random rebrand. It’s a full branding system — templates, motion assets, social media kits, video templates for obs, UI frameworks — so the entire Dash ecosystem can benefit and scale easily.

This is a steal. Companies spend $300K–$1M on branding. We’re offering two teams, three months of work, at 3.7-5% of the monthly budget.

Stronger branding = better adoption. Right now, Dash lacks a clear, consistent identity. We’re solving that so Dash looks as good as it performs. Delivering all Sam's ideas in a consistent, high quality design system that we will build or NOT depending on the vote.

No, we’re not “wasting funds.” A better brand means more users, more developers, and more recognition. That’s how we keep Dash alive and thriving. Getting more people on board by showing polished products to the final user. It's hard to onboard people with the current apps built.

Instead of resisting change, let’s make Dash stand out. If you believe Dash should grow, this is a no-brainer. Vote YES and let’s build something real.
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0 points,14 days ago
Are you retarded? The man is asking 1 Dash, not 300 !!!!
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1 point,14 days ago
Or, is he retarded? He is asking 300 in the proposal description, but the "One-time payment" that is subscribed in the blockchain says 1 Dash.

What the hell is going on here?

Anyway....you may watch the CORRECT results of this proposal here:

https://mnowatch.org/votethenumbers/votethenumbers3/calc3.php?proposals%5B%5D=bmd-branding-and-website-overhaul
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2 points,14 days ago
I think he just wants to gauge the willingness of the DAO to proceed with this before committing to anything. He generally does a lot of work upfront.
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1 point,14 days ago
Why not gauging the willingness of the DAO and at the same time ask 300 Dash?

Why spend 1 Dash for nothing?
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1 point,14 days ago
He said:

"Proposed Funding: Approximately 300–600 Dash total (or a matching 15k USD based on current exchange rates), across 2-3 monthly payouts."

A range from 300 to 600? He should pay for 3 proposal/digits, and vote the numbers!

Below you can see how (I added two dummy aditional proposals, for the sake of the example, in the real example all proposals should be ownd by him)

https://mnowatch.org/votethenumbers/prepnumvote3/prep3.php?minnum=300&maxnum=600&proposals%5B%5D=bmd-branding-and-website-overhaul&proposals%5B%5D=encointerUBI-Digit2&proposals%5B%5D=encointerUBI-Range-0-242-Digit3
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3 points,15 days ago
I love this initiative! It's time to freshen up Dash's branding, create new and exciting assets and completely overhaul the website to bring it into the modern age. I have every confidence in you and your team. Having already seen some teasers, I can't wait to see what you come up with.
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2 points,15 days ago
thanks lysergic, working daily for the future of Dash
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