Welcome!

Update March 25:
DashCrypto.org *Community Preview* is now live!
https://dashcrypto.org
The team has worked overtime and have put in the extra hours to deliver a community preview for your consideration. It has been only 25 days since we received payment. We should have the MVP version by April 15th, and we will keep adding features and iterative improvements as they become available.
We ask the community for a vote of confidence and to prioritize our funding so the project can continue. Please vote on both our proposals:
(1) https://www.dashcentral.org/p/DashCrypto-Team-Comp-Bare-Minimum
(2) https://www.dashcentral.org/p/DashCrypto-Team-Comp-Supporting-Funds

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Dear Dash Community, 

We listened to your feedback, and our proposal for this cycle is split into two. It is crucial that we receive funding to continue the project. 

1. DashCrypto Team Compensation #1 - Bare minimum $16,800
https://www.dashcentral.org/p/DashCrypto-Team-Comp-Bare-Minimum

2. DashCrypto Team Compensation #2 - Supporting funds $17,500. (For the first 3 months only)
https://www.dashcentral.org/p/DashCrypto-Team-Comp-Supporting-Funds

Vote YES on #1 if you think we should receive only a financial aid. 
Vote YES on both #1 and #2 if you think we should receive sufficient funds. 


[CHAINLOCKS VIDEO]
If you'd like Amanda to continue to do videos for Dash, please vote YES on both of our proposals. 



[EVOLUTION FOUNDATION VIDEO]
If you'd like Amanda to continue to do videos for Dash, please vote YES on both of our proposals. 


Video: https://youtu.be/tLInZDCIdEo


[DESIGN PREVIEW]
We are starting with a 4-color theme: blue, purple, green, and orange, because it will give us greater flexibility than just shades of blue. We passed to the design team keywords like trustworthy, friendly, community, useful, professional, etc., and we believe they did a great job. 



full preview: https://ibb.co/Px3jqjC


[PROPOSAL]
The DashCrypto Web Team is currently being subsidized with personal funds because we see it as fundamental to a quick recovery and to prevent the price from dropping further. We also see a Community Portal & Investor Resource as essential components in any strategy for long-term success.  

Why vote YES:
1. We are a well-thought project that fulfills a much-needed role in the ecosystem. 
2. We have six confirmed team members, including Amanda, and four more to be hired soon. 
3. We assembled a professional Web Team for Dash, with the motivation, talent, experience, and resources to fulfill our goals with competence.
4. We have high business & personal integrity, and the project is lead by trusted members of the community. 
5. Outstanding ROI. It would cost substantially more if we were not being subsidized, built, and managed by Dash investors. Additionally, the impact we will have on the price, treasury, and the ecosystem is significantly higher than the ask.  
6. We are a complementary portal to both existing and new dash.org (see References). 

Why vote YES on both proposals:
The total requested on #1 + #2 does not cover the amount already invested, or the salaries of everyone on the team. If only one of our proposals passes, we might have to seek alternative funding or sponsors. If none pass, we might not be able to continue with the project. 

We ask the community for a vote of confidence on the team, priority for our funding, and a chance to prove what we can do.

Team Compensation #1 - Bare minimum:
- $16,800 at $70 = 240 DASH

Team Compensation #2 - Supporting funds (For the first 3 months only) :
- $17,500 at $70 = 250 DASH

Surplus funds will be applied to future expenses. 

[ENDORSEMENTS & REFERENCES ABOUT DASHCRYPTO.ORG]
- Amanda B. Johnson 
https://www.reddit.com/r/dashpay/comments/agztwi/comment/eeaxcla
- Fernando Gutierrez 
https://www.dash.org/forum/threads/new-dash-org-website.43236/
- Past proposal 
https://www.dashcentral.org/p/DashCrypto-org

[DONATIONS]
Please help us bring this project to market and support us with donations. 
Xny4Wwom1NywT19rf54Dsr8DcgscismTxo


[WHAT DASHCRYPTO.ORG WILL DELIVER: ]
1. A portal for the entire ecosystem, with a much larger scope than what we have today.
2. Fine-tuned audience segmentation
3. Efficient conversion of visitors into members of the ecosystem.
4. Efficient marketing of Dash to the cryptocurrency market.
5. Significantly increased audience and traffic.
6. A professional data-driven portal grounded on analytics.
7. New videos by Amanda B. Johnson.

1. A portal for the entire ecosystem, with a much larger scope than what we have today.
To use an analogy, we aim to be for Dash what Bitcoin.com is for Bitcoin Cash. Dash will grow exponentially over time and what we have today does not serve the entire ecosystem. The scope of our project is much larger and include all initiatives, projects, events, tools, sites, and everything else that is happening in Dash.

2. Fine-tuned audience segmentation.
Important audiences are not represented today, such as Investors, and granular segmentation will lead to better conversions. For example, having sections such as "Online Merchants", "Retail Stores", and "Cannabis Dispensaries" leads to much better results than having a "Business" section. The narrower the category, the more targeted the incentives can be, and the better results we have.

3. Efficient conversion of visitors into members of the ecosystem.
A page is efficient when:

1. is segmented for the right audience.
2. has a clearly defined goal.
3. shows persuasive incentives to visitors.
4. has clear call-to-actions that fulfills #2.
5. has steps 1-4 measured, tracked, and improved with frequent iterations and testing.

We will do all these steps — quickly, professionally, and efficiently. The benefits of a high-traffic, frequently updated and high-conversion site will be enormous.

4. Efficient marketing of Dash to the cryptocurrency market.
Crypto is a billion-dollar industry and we can do better. Having the best product does not guarantee success and some of Dash's most powerful features are not being advertised at all to the cryptocurrency space — The Dash Trust and Treasury being the clearest examples. There are also dozens of powerful ideas hidden away from visitors, lost in Reddit replies, Discord debates, or page #3 of a forum thread. We also need proper funnels to bring investors that have other cryptocurrencies (Bitcoin Cash, Litecoin, Bitcoin) to Dash.

5. Significantly increased audience and traffic.
Dash.org averages 70,000 users/mo. A portal for a project like Dash should aim to receive over 1 million.

6. A professional data-driven portal grounded on analytics.
Today a good portion of what we do online is based on anecdotal evidence and subjective opinions. We will deliver objectively-efficient pages and services that are proven to deliver results based on real metrics. We will share these results with the community and with Dash.org so that we can all improve together.

7. New videos by Amanda B. Johnson.
Amanda has graciously offered her video services for DashCrypto without asking for compensation. It will take the conversion rate and persuasion of our pages to a whole new level.


[ASSESSMENT OF DASH.ORG]
Dash.org — as analytics data indicates — does a poor job at converting visitors.

Specific problems
1. Very-high bounce rate
2. Low session duration
3. Audience is not segmented
4. Incentives are vague and non-persuasive
5. No A/B testing.
6. Performance isn't measured.

1. Very-high bounce rate.
Bounce rate is the percentage of visitors that navigates away after seeing only one page.  A high bounce rate indicates the content isn't relevant or useful. Search engines punish sites with high bounce rates as their business model revolves around serving relevant and useful information to their customers.  The general rule of thumb is:
- 80%+ is very bad
- 70 – 80% is poor
- 50 – 70% is average
- 30 – 50% is excellent
- 20% or below is likely a tracking error

Dash.org is in the "very bad” segment at 80%.

2. Low session duration
This indicates shallow engagement. Nearly 89% of visitor sessions last between 0-10 seconds — a predictable metric given the high bounce rate. Website traffic and page views are not reliable indicators of performance, and visitors need to stick around to become engaged.

3. Audience is not segmented
Different audiences that respond to different incentives are being served the same blended content, contributing to the low metrics we see.

4. Incentives are vague and non-persuasive
Incentives are things you show visitors to persuade them to complete a goal. The ones used on dash.org —  Fast, secure, instant, micro-fees, Next-Gen P2P Network, Fastest Growing Network, etc. — are too abstract to persuade. Vague incentives with unsegmented audience results in poor conversion rates.

5. No split-testing
Split-testing or a/b testing when you show two different incentives to the audience and see which one performs better. Dash.org doesn't do a/b testing.  Incentives should follow a Pareto distribution where 20% are responsible for 80% of conversions. We need to know what these are and use them in all of our marketing campaigns. It is also just as important to know what are the inefficient ones so we can stop using them.

6. Performance isn't measured.
An essential metric for websites is how well pages complete goals (what we want visitors to do). Dash.org does not use funnels or goals, so it doesn't know how pages perform.

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[end of our proposal]


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