Proposal description
Update May 15:
We have 4 updates coming at the end of the month. Thank you for trusting the team and for supporting what we're doing.
----
Dear Dash Community,
We listened to your feedback, and our proposal for this cycle is split into two. It is crucial that we receive funding to continue the project.
1. DashCrypto Team Compensation #1 - Bare minimum $16,800
https://www.dashcentral.org/p/DashCrypto-Team-Comp-Bare-Minimum
2. DashCrypto Team Compensation #2 - Supporting funds $17,500. (For the first 3 months only)
https://www.dashcentral.org/p/DashCrypto-Team-Comp-Supporting-Funds
Vote YES on #1 if you think we should receive only a financial aid.
Vote YES on both #1 and #2 if you think we should receive sufficient funds.
[CHAINLOCKS VIDEO]
If you'd like Amanda to continue to do videos for Dash, please vote YES on both of our proposals.
[EVOLUTION FOUNDATION VIDEO]
If you'd like Amanda to continue to do videos for Dash, please vote YES on both of our proposals.
Video: https://youtu.be/tLInZDCIdEo
[DESIGN PREVIEW]
We are starting with a 4-color theme: blue, purple, green, and orange, because it will give us greater flexibility than just shades of blue. We passed to the design team keywords like trustworthy, friendly, community, useful, professional, etc., and we believe they did a great job.
full preview: https://ibb.co/Px3jqjC
[PROPOSAL]
The DashCrypto Web Team is currently being subsidized with personal funds because we see it as fundamental to a quick recovery and to prevent the price from dropping further. We also see a Community Portal & Investor Resource as essential components in any strategy for long-term success.
Why vote YES:
1. We are a well-thought project that fulfills a much-needed role in the ecosystem.
2. We have six confirmed team members, including Amanda, and four more to be hired soon.
3. We assembled a professional Web Team for Dash, with the motivation, talent, experience, and resources to fulfill our goals with competence.
4. We have high business & personal integrity, and the project is lead by trusted members of the community.
5. Outstanding ROI. It would cost substantially more if we were not being subsidized, built, and managed by Dash investors. Additionally, the impact we will have on the price, treasury, and the ecosystem is significantly higher than the ask.
6. We are a complementary portal to both existing and new dash.org (see References).
Why vote YES on both proposals:
The total requested on #1 + #2 does not cover the amount already invested, or the salaries of everyone on the team. If only one of our proposals passes, we might have to seek alternative funding or sponsors. If none pass, we might not be able to continue with the project.
We ask the community for a vote of confidence on the team, priority for our funding, and a chance to prove what we can do.
Team Compensation #1 - Bare minimum:
- $16,800 at $70 = 240 DASH
Team Compensation #2 - Supporting funds (For the first 3 months only) :
- $17,500 at $70 = 250 DASH
Surplus funds will be applied to future expenses.
[ENDORSEMENTS & REFERENCES ABOUT DASHCRYPTO.ORG]
- Amanda B. Johnson
https://www.reddit.com/r/dashpay/comments/agztwi/comment/eeaxcla
- Fernando Gutierrez
https://www.dash.org/forum/threads/new-dash-org-website.43236/
[DONATIONS]
Please help us bring this project to market and support us with donations.
Xny4Wwom1NywT19rf54Dsr8DcgscismTxo
[WHAT DASHCRYPTO.ORG WILL DELIVER: ]
1. A portal for the entire ecosystem, with a much larger scope than what we have today.
2. Fine-tuned audience segmentation
3. Efficient conversion of visitors into members of the ecosystem.
4. Efficient marketing of Dash to the cryptocurrency market.
5. Significantly increased audience and traffic.
6. A professional data-driven portal grounded on analytics.
7. New videos by Amanda B. Johnson.
1. A portal for the entire ecosystem, with a much larger scope than what we have today.
To use an analogy, we aim to be for Dash what Bitcoin.com is for Bitcoin Cash. Dash will grow exponentially over time and what we have today does not serve the entire ecosystem. The scope of our project is much larger and include all initiatives, projects, events, tools, sites, and everything else that is happening in Dash.
2. Fine-tuned audience segmentation.
Important audiences are not represented today, such as Investors, and granular segmentation will lead to better conversions. For example, having sections such as "Online Merchants", "Retail Stores", and "Cannabis Dispensaries" leads to much better results than having a "Business" section. The narrower the category, the more targeted the incentives can be, and the better results we have.
3. Efficient conversion of visitors into members of the ecosystem.
A page is efficient when:
1. is segmented for the right audience.
2. has a clearly defined goal.
3. shows persuasive incentives to visitors.
4. has clear call-to-actions that fulfills #2.
5. has steps 1-4 measured, tracked, and improved with frequent iterations and testing.
We will do all these steps — quickly, professionally, and efficiently. The benefits of a high-traffic, frequently updated and high-conversion site will be enormous.
4. Efficient marketing of Dash to the cryptocurrency market.
Crypto is a billion-dollar industry and we can do better. Having the best product does not guarantee success and some of Dash's most powerful features are not being advertised at all to the cryptocurrency space — The Dash Trust and Treasury being the clearest examples. There are also dozens of powerful ideas hidden away from visitors, lost in Reddit replies, Discord debates, or page #3 of a forum thread. We also need proper funnels to bring investors that have other cryptocurrencies (Bitcoin Cash, Litecoin, Bitcoin) to Dash.
5. Significantly increased audience and traffic.
Dash.org averages 70,000 users/mo. A portal for a project like Dash should aim to receive over 1 million.
6. A professional data-driven portal grounded on analytics.
Today a good portion of what we do online is based on anecdotal evidence and subjective opinions. We will deliver objectively-efficient pages and services that are proven to deliver results based on real metrics. We will share these results with the community and with Dash.org so that we can all improve together.
7. New videos by Amanda B. Johnson.
Amanda has graciously offered her video services for DashCrypto without asking for compensation. It will take the conversion rate and persuasion of our pages to a whole new level.
[ASSESSMENT OF DASH.ORG]
Dash.org — as analytics data indicates — does a poor job at converting visitors.
Specific problems
1. Very-high bounce rate
2. Low session duration
3. Audience is not segmented
4. Incentives are vague and non-persuasive
5. No A/B testing.
6. Performance isn't measured.
1. Very-high bounce rate.
Bounce rate is the percentage of visitors that navigates away after seeing only one page. A high bounce rate indicates the content isn't relevant or useful. Search engines punish sites with high bounce rates as their business model revolves around serving relevant and useful information to their customers. The general rule of thumb is:
- 80%+ is very bad
- 70 – 80% is poor
- 50 – 70% is average
- 30 – 50% is excellent
- 20% or below is likely a tracking error
Dash.org is in the "very bad” segment at 80%.
2. Low session duration
This indicates shallow engagement. Nearly 89% of visitor sessions last between 0-10 seconds — a predictable metric given the high bounce rate. Website traffic and page views are not reliable indicators of performance, and visitors need to stick around to become engaged.
3. Audience is not segmented
Different audiences that respond to different incentives are being served the same blended content, contributing to the low metrics we see.
4. Incentives are vague and non-persuasive
Incentives are things you show visitors to persuade them to complete a goal. The ones used on dash.org — Fast, secure, instant, micro-fees, Next-Gen P2P Network, Fastest Growing Network, etc. — are too abstract to persuade. Vague incentives with unsegmented audience results in poor conversion rates.
5. No split-testing
Split-testing or a/b testing when you show two different incentives to the audience and see which one performs better. Dash.org doesn't do a/b testing. Incentives should follow a Pareto distribution where 20% are responsible for 80% of conversions. We need to know what these are and use them in all of our marketing campaigns. It is also just as important to know what are the inefficient ones so we can stop using them.
6. Performance isn't measured.
An essential metric for websites is how well pages complete goals (what we want visitors to do). Dash.org does not use funnels or goals, so it doesn't know how pages perform.
----
[end of our proposal]
[empty space to avoid cropping on dashcentral]
[empty space to avoid cropping on dashcentral]
We have 4 updates coming at the end of the month. Thank you for trusting the team and for supporting what we're doing.
----
Dear Dash Community,
We listened to your feedback, and our proposal for this cycle is split into two. It is crucial that we receive funding to continue the project.
1. DashCrypto Team Compensation #1 - Bare minimum $16,800
https://www.dashcentral.org/p/DashCrypto-Team-Comp-Bare-Minimum
2. DashCrypto Team Compensation #2 - Supporting funds $17,500. (For the first 3 months only)
https://www.dashcentral.org/p/DashCrypto-Team-Comp-Supporting-Funds
Vote YES on #1 if you think we should receive only a financial aid.
Vote YES on both #1 and #2 if you think we should receive sufficient funds.
[CHAINLOCKS VIDEO]
If you'd like Amanda to continue to do videos for Dash, please vote YES on both of our proposals.
[EVOLUTION FOUNDATION VIDEO]
If you'd like Amanda to continue to do videos for Dash, please vote YES on both of our proposals.
Video: https://youtu.be/tLInZDCIdEo
[DESIGN PREVIEW]
We are starting with a 4-color theme: blue, purple, green, and orange, because it will give us greater flexibility than just shades of blue. We passed to the design team keywords like trustworthy, friendly, community, useful, professional, etc., and we believe they did a great job.
full preview: https://ibb.co/Px3jqjC
[PROPOSAL]
The DashCrypto Web Team is currently being subsidized with personal funds because we see it as fundamental to a quick recovery and to prevent the price from dropping further. We also see a Community Portal & Investor Resource as essential components in any strategy for long-term success.
Why vote YES:
1. We are a well-thought project that fulfills a much-needed role in the ecosystem.
2. We have six confirmed team members, including Amanda, and four more to be hired soon.
3. We assembled a professional Web Team for Dash, with the motivation, talent, experience, and resources to fulfill our goals with competence.
4. We have high business & personal integrity, and the project is lead by trusted members of the community.
5. Outstanding ROI. It would cost substantially more if we were not being subsidized, built, and managed by Dash investors. Additionally, the impact we will have on the price, treasury, and the ecosystem is significantly higher than the ask.
6. We are a complementary portal to both existing and new dash.org (see References).
Why vote YES on both proposals:
The total requested on #1 + #2 does not cover the amount already invested, or the salaries of everyone on the team. If only one of our proposals passes, we might have to seek alternative funding or sponsors. If none pass, we might not be able to continue with the project.
We ask the community for a vote of confidence on the team, priority for our funding, and a chance to prove what we can do.
Team Compensation #1 - Bare minimum:
- $16,800 at $70 = 240 DASH
Team Compensation #2 - Supporting funds (For the first 3 months only) :
- $17,500 at $70 = 250 DASH
Surplus funds will be applied to future expenses.
[ENDORSEMENTS & REFERENCES ABOUT DASHCRYPTO.ORG]
- Amanda B. Johnson
https://www.reddit.com/r/dashpay/comments/agztwi/comment/eeaxcla
- Fernando Gutierrez
https://www.dash.org/forum/threads/new-dash-org-website.43236/
[DONATIONS]
Please help us bring this project to market and support us with donations.
Xny4Wwom1NywT19rf54Dsr8DcgscismTxo
[WHAT DASHCRYPTO.ORG WILL DELIVER: ]
1. A portal for the entire ecosystem, with a much larger scope than what we have today.
2. Fine-tuned audience segmentation
3. Efficient conversion of visitors into members of the ecosystem.
4. Efficient marketing of Dash to the cryptocurrency market.
5. Significantly increased audience and traffic.
6. A professional data-driven portal grounded on analytics.
7. New videos by Amanda B. Johnson.
1. A portal for the entire ecosystem, with a much larger scope than what we have today.
To use an analogy, we aim to be for Dash what Bitcoin.com is for Bitcoin Cash. Dash will grow exponentially over time and what we have today does not serve the entire ecosystem. The scope of our project is much larger and include all initiatives, projects, events, tools, sites, and everything else that is happening in Dash.
2. Fine-tuned audience segmentation.
Important audiences are not represented today, such as Investors, and granular segmentation will lead to better conversions. For example, having sections such as "Online Merchants", "Retail Stores", and "Cannabis Dispensaries" leads to much better results than having a "Business" section. The narrower the category, the more targeted the incentives can be, and the better results we have.
3. Efficient conversion of visitors into members of the ecosystem.
A page is efficient when:
1. is segmented for the right audience.
2. has a clearly defined goal.
3. shows persuasive incentives to visitors.
4. has clear call-to-actions that fulfills #2.
5. has steps 1-4 measured, tracked, and improved with frequent iterations and testing.
We will do all these steps — quickly, professionally, and efficiently. The benefits of a high-traffic, frequently updated and high-conversion site will be enormous.
4. Efficient marketing of Dash to the cryptocurrency market.
Crypto is a billion-dollar industry and we can do better. Having the best product does not guarantee success and some of Dash's most powerful features are not being advertised at all to the cryptocurrency space — The Dash Trust and Treasury being the clearest examples. There are also dozens of powerful ideas hidden away from visitors, lost in Reddit replies, Discord debates, or page #3 of a forum thread. We also need proper funnels to bring investors that have other cryptocurrencies (Bitcoin Cash, Litecoin, Bitcoin) to Dash.
5. Significantly increased audience and traffic.
Dash.org averages 70,000 users/mo. A portal for a project like Dash should aim to receive over 1 million.
6. A professional data-driven portal grounded on analytics.
Today a good portion of what we do online is based on anecdotal evidence and subjective opinions. We will deliver objectively-efficient pages and services that are proven to deliver results based on real metrics. We will share these results with the community and with Dash.org so that we can all improve together.
7. New videos by Amanda B. Johnson.
Amanda has graciously offered her video services for DashCrypto without asking for compensation. It will take the conversion rate and persuasion of our pages to a whole new level.
[ASSESSMENT OF DASH.ORG]
Dash.org — as analytics data indicates — does a poor job at converting visitors.
Specific problems
1. Very-high bounce rate
2. Low session duration
3. Audience is not segmented
4. Incentives are vague and non-persuasive
5. No A/B testing.
6. Performance isn't measured.
1. Very-high bounce rate.
Bounce rate is the percentage of visitors that navigates away after seeing only one page. A high bounce rate indicates the content isn't relevant or useful. Search engines punish sites with high bounce rates as their business model revolves around serving relevant and useful information to their customers. The general rule of thumb is:
- 80%+ is very bad
- 70 – 80% is poor
- 50 – 70% is average
- 30 – 50% is excellent
- 20% or below is likely a tracking error
Dash.org is in the "very bad” segment at 80%.
2. Low session duration
This indicates shallow engagement. Nearly 89% of visitor sessions last between 0-10 seconds — a predictable metric given the high bounce rate. Website traffic and page views are not reliable indicators of performance, and visitors need to stick around to become engaged.
3. Audience is not segmented
Different audiences that respond to different incentives are being served the same blended content, contributing to the low metrics we see.
4. Incentives are vague and non-persuasive
Incentives are things you show visitors to persuade them to complete a goal. The ones used on dash.org — Fast, secure, instant, micro-fees, Next-Gen P2P Network, Fastest Growing Network, etc. — are too abstract to persuade. Vague incentives with unsegmented audience results in poor conversion rates.
5. No split-testing
Split-testing or a/b testing when you show two different incentives to the audience and see which one performs better. Dash.org doesn't do a/b testing. Incentives should follow a Pareto distribution where 20% are responsible for 80% of conversions. We need to know what these are and use them in all of our marketing campaigns. It is also just as important to know what are the inefficient ones so we can stop using them.
6. Performance isn't measured.
An essential metric for websites is how well pages complete goals (what we want visitors to do). Dash.org does not use funnels or goals, so it doesn't know how pages perform.
----
[end of our proposal]
[empty space to avoid cropping on dashcentral]
[empty space to avoid cropping on dashcentral]
Show full description ...
Discussion: Should we fund this proposal?
Submit comment
DashCrypto by dashcrypto
https://dashwatchbeta.org/r/MAY19/dashcrypto-team-comp-bare-minimum
https://www.reddit.com/r/dashpay/comments/bi7bk3/1_day_to_go_for_latest_dash_budget_cycle_please/
The clock is ticking.....17 hours. Let's get after it!
solarguy
DashCrypto by dashcrypto
https://dashwatchbeta.org/r/APR19/dashcrypto-team-comp-bare-minimum
According to the SEC (see page seven of the above document), one of the features of a cryptocurrency that could cause it to be classified as a security is that it is promoted as an investment by "Active Participant(s)."
I'm hope you are aware that DCG is current working to get the SEC to issue a "no action" letter stating that Dash is not a security.
For this reason, it is imperative that the DashCrypto website remove all content referring to "investors."
Because 99% of the criticisms regarding DashCrypto involve "investor content", we have decided to postpone it. All "investor content" has been or will be removed within the next days. It is essential to get the community behind the project, and since these funnels are not completed, the cost of keeping them online outweigh the benefits for now. Please contact julio@dashcrypto.org if there are any questions.
If lawyers for people who lose money, or if the regulatory authorities come down on this site as it is, they will not make a distinction because we are a DAO. They will simply go after any Dash entity that has money in the bank, and means they will go after DCG.
Also, this project does not have the technical resources to protect itself from hackers, which is a big problem because they are offering wallet software for download.
Also, this project does not have the legal resources to insure they do not run afoul of the law with regards to promoting investment products to the general public.
Lastly, it's not fair that this is a private enterprise using the Dash brand to the potential benefit of a few, but which is creating liability for the entire DAO.
> "the section that is advising people to sell their homes to buy masternodes."
This is the same guy that asked for a whitepaper for the website (?!), learned what a call-to-action was last week, and think we are a fork of dash.org.
Specifically regarding masternodes as investments, obtaining and holding Dash safely is not trivial, and hosting a masternode is technically challenging (even through a dedicated masternode hosting service), and because it requires over $100,000 at this point, it is not appropriate to promote or recommend this to anyone who is not an accredited investor.
DashCrypto will not give financial advice or make personal financial recommendations. Dash Masternodes are a great form of investments and we absolutely can and will mention how they work, and what their advantages are. Explaining how Bitcoin works and its strengths is very different from saying you should sell your home to buy Bitcoin. Describing how a Dash Masternode work and its advantages are very different from asking grandma to do a reverse mortgage on her house and go all in.
The *community preview* you see right now is just a mockup, pages have no design, there are no disclaimers, etc. Others have asked us to make sure we're doing this right, and we will, by the time the site goes live.
https://dashcrypto.org/compare/real-estate-vs-masternodes/
Ok here are some questions for you to answer:
1 - Since you admit that the proper disclaimers are not on the site yet, would you please at least put a password on this website so google does not index it?
2 - Would you consider creating your own logo, or is your heart set on hijacking the Dash brand with this private company?
3 - Who is the legal expert who will review the final site?
DashCrypto.org by dashcrypto
https://dashwatchbeta.org/r/MAR19/DashCrypto-Team-Comp-Bare-Minimum
https://dashcrypto.org
The team has worked overtime and have put in the extra hours to deliver a community preview for your consideration. It has been only 25 days since we received payment. We should have the MVP version by April 15th, and we will keep adding features and iterative improvements as they become available.
We ask the community for a vote of confidence and to prioritize our funding so the project can continue. Please vote on both our proposals:
(1) https://www.dashcentral.org/p/DashCrypto-Team-Comp-Bare-Minimum
(2) https://www.dashcentral.org/p/DashCrypto-Team-Comp-Supporting-Funds
any explanation please
https://www.reddit.com/r/dashcrypto/comments/askhb3/substance_abuse_or_mental_instability_evan/
I hope you reconsider your attitude and decide to help us with constructive criticisms or suggestions for improvement — like many community members and Dash Core Group employees are doing.
(no need for personal attacks here - take it easy - "disrespect you and team + 1600 MN", i am pointing out FUD posts on your reddit, nothing else !)
yes i heard your proposal is not related to reddit, but your reddit admins are paid by this proposal, so it is related after all
The vagueness of the proposal combined with unsubstantiated claims does not provide the necessary confidence for me to vote yes.
If you have seen Dash School videos, you will see they are able to present complex ideas in simple, comprehensible and attractive way.
Ordinary people who have never heard of crypto would definitely benefit from a portal like this more than from dash.org.
For those cost-wise - it is obvious that you can buy a bike instead of a car. It will take your from point A to point B. We have to remember, however, that we are in a race, competing against other cryptos.
So it is better to spend some more now on a team working full time and see the results in half a year than rely on amateurish efforts who may or may not produce any results at all.
> We have to remember, however, that we are in a race, competing against other cryptos.
Excellent point.
Dash.org Nov 2017: http://archive.is/l8N54
Dash.org Feb 2019: http://archive.is/lklul
Identical. Low cost? Yes. Cost effective? Definitely not.
> So it is better to spend some more now on a team working full time
Please note the "bare minimum" proposal is not enough to hire the right professionals, or build the project the speed and quality we want, or have the team working full-time. We also need the supporting funds for the first 3 months.
Please vote YES on our second proposal too: https://www.dashcentral.org/p/DashCrypto-Team-Comp-Supporting-Funds
I visited a good friend of mine the past weekend. He has a >10 year career in website design + digital marketing at start-up/ enterprise level. Experience in SEO and CRO in the most competitive digital sectors are included of course.
Not that I am without experience in that field, but he has a deeper knowledge and I always like to consult him and value his opinions.
Regarding your project some important questions came up, which haven’t been answered sufficiently.
1. You stated in your 1. proposal that: “ ..To bootstrap the
project, Amanda and I have agreed not take a salary...”, is that
still correct?
2) Dash Core Group have stated, that they don’t want to market Dash as an
investment.
Have you taken legal counsel regarding the potential securities impact that a Dash funded entity promoting Dash as an investment could have?
3) We also couldn’t answer the question why you would start from the ground up on a
new entity, rather than work with the established Dash.org site.
The existing, original Dash.org site has the traffic and a level of authority you will never be able to compete with, in our opinion.
Please give us a following overview in your response:
- Why you wouldn't consider working on Dash.org which has a much larger potential
impact?
- How do you intend to achieve a significant traffic alongside Dash.org (5 year, 900,000+ link authority and traffic)?
- Why in your opinion should the DAO split the effort between two different brands?
4) Please could you justify your costs and clarify whether this is a monthly
amount the DAO would be expected to pay ($34,300 a month = $411,600 a year).
Based on my personal experience, reaffirmed by an outside perception of my digital marketing friend, the prices you mentioned are far too high.
Your estimates calculation:
Conversion rate optimization expert = $300-400/h
Search engine optimization expert = $250-350/h
Social media strategist = $100-200/h
Design = $10k-20k
Programmer = $100-150/h per programmer
Front-end developer = $100-120/h per developer
Content writers = $50-90/h per writer
Translators = $30-50/h per translator
If we look at London for example, an expensive city, a senior employed SEO-analyst costs around $50 an hour.
I don’t want to go into detail why other cities like Berlin, or an approach that doesn’t include a location, are way more cheaper.
5) Can you also give us more details pls about your hiring-process! The new community builder seems nice, how did you meet? Where can people interested apply?
6) Do you know what a CRO really does?
Do you already have enough traffic for such a position?
7) What is the SEO-position supposed to do?
Wordpress SEO is good enough in the beginning from my experience.
What besides of link building will the SEO-position be doing for $250-350/h?
Your last proposal got declined with 400+ no votes.
And yet it seems to me that you haven’t changed anything?
I could witness on discord, that other community members offered help and advice for free to help you and your project. And I like that the DAO consists of many different talents that are kind + helpful and able to express rational thinking.
Unfortunately I am not seeing any adaption from your part at the moment. But maybe I missed something.
What I could witness though, were your emotions and finger pointing. I am not going into detail to spare us the embarrassment.
I want to urge you to stay calm while giving your response.
To put this into perspective I want to attach a quote from a current supporter of your project:
“It's getting more and more difficult for me to support his project dashcrypto. He seems like a loose cannon, similar to Drako and polarizes the community. This is the bad part, I do like the website idea and I think now is a good time for Amanda to make more videos discussing DASH, because now new people are starting to take a look at crypto projects to decide which ones to invest in and Amanda is fantasitc at explaining the tech in a non bullishit easily digestable manner. Actually I just wish she hadn't sided with him and put a BOOST proposal in to make a video on her own.“ - a decent and respectable DASH-community member from discord.
What is your official answer to your supporter(s)?
Pls keep in mind, that my way of communicating and giving tough feedback, doesn’t make me your enemy.
And I want to add that I support Amanda. I really like her work and I am glad that she is back.
So, looking forward to your answer JulioDash.
Kind regards
Thank you for taking the time to discuss our project with your good friend, and for posting such detailed comment on our proposal. Please see our answers below:
> 1. You stated in your 1. proposal that: “ ..To bootstrap the project, Amanda and I have agreed not take a salary...”, is that still correct?
A:
It is still correct at this moment. We prefer not to discuss individual salaries in the future.
> 2. Have you taken legal counsel regarding the potential securities impact that a Dash funded entity promoting Dash as an investment could have?
A:
Yes. DashCrypto is a community portal without the constraints that Dash Core Group has. Nonetheless, we have been in contact with Ryan and Fernando, and we are open to discussing it further with DCG's legal team.
> 3) We also couldn’t answer the question why you would start from the ground up on a new entity, rather than work with the established Dash.org site.
A:
Because working with Dash.org was how everything started (https://d.pr/i/ENEPZt), and doing the things DashCrypt is set out to do on Dash.org is not an option. To understand why, please read Fernando's post: https://www.dash.org/forum/threads/new-dash-org-website.43236/ . Dash.org is a bullet-proof static site because it serves mission-critical software for the community. Any new system there is a possible attack vector. Content also has to be carefully vetted for regulations and liabilities risks. DashCrypto.org is a portal for the Ecosystem that does not have such constraints and can fulfill the needs of the ecosystem. It is designed to convert visitors, to be agile, dynamic, attract high traffic, be grounded on analytics, etc. It can also be segmented to audiences that Dash.org cannot.
> The existing, original Dash.org site has the traffic and a level of authority you will never be able to compete with, in our opinion.
A:
DashCrypto does not compete with Dash.org — it complements it. Please read Fernando's post: https://www.dash.org/forum/threads/new-dash-org-website.43236/ where he says "His site is not a replacement for dash.org. He wants to do things that we can’t or won’t do on dash.org. ". It is unfortunate that this point doesn't seem to be coming across to everyone.
> 4) Please could you justify your costs and clarify whether this is a monthly amount the DAO would be expected to pay ($34,300 a month = $411,600 a year).
A:
Our proposal is for $16,800 for six months and $17,500 for the first three months. Both amounts still aren't enough to cover all expenses or the salaries of everyone on the team, and it would cost significantly more if Dash investors were not subsidizing this project. Additionally, cost should not be the only variable in your decision — please don't forget benefit and opportunity. Dash.org hasn't changed for at least 15 months — this is it on Nov 2017 http://archive.is/l8N54, identical to Feb 2019 http://archive.is/lklul.
> Based on my personal experience, reaffirmed by an outside perception of my digital marketing friend, the prices you mentioned are far too high.
A:
Our ask is modest to deliver what is planned. DashCrypto is much more than just a website — it is a complete marketing project that takes care of the customer from the first contact all the way to conversion. If we were only concerned with costs, while disregarding all the other variables, we doubt Amanda would get involved. On DashCrypto, her videos are a part of a broader, more comprehensive conversion strategy, and this is one of the reasons why she is back.
> 5) Can you also give us more details pls about your hiring-process! The new community builder seems nice, how did you meet? Where can people interested apply?
A:
We rather not comment on granular processes. Yes, Pete Eyre is outstanding, and he will do a terrific job for DashCrypto. You can contact us via email at info@dashcrypto.org, or talk with Pete on any of the Dash Discords.
> 6) Do you know what a CRO really does?
> Do you already have enough traffic for such a position?
A:
Yes, and we have all the data from Dash.org in which to base our work on. In fact, this is how the DashCrypto project started. Please read Fernando's post: https://www.dash.org/forum/threads/new-dash-org-website.43236/
> 7) What is the SEO-position supposed to do?
> What besides of link building will the SEO-position be doing for $250-350/h?
A:
These estimates have been revised, and we rather not discuss granular financial decisions. Please trust the team to deliver on its promises.
> What is your official answer to your supporter(s)?
I prefer not to respond to personal opinions. My intentions are and have always been to support Dash as best as I can. About Amanda doing videos on her own, she agrees that videos by themselves will not produce the best results. On DashCrypto, she is part of a comprehensive marketing project that will make a much higher impact than videos alone. We also love her, and will forward your kind words.
If anyone wishes to contact the team, please send an email to info@dashcrypto.org, or chat with Pete on both Discords.
Thanks again for your comments, crypt0fan.
I’d like to see clearly defined deliverables, measurable KPIs and a shorter funding timeframe of 3 months to start with.
Walter
> I’d like to see clearly defined deliverables, measurable KPIs and a shorter funding timeframe of 3 months to start with.
[Clearly defined deliverables]
1. A community portal for the entire ecosystem, with a much larger scope than what we have today.
2. Fine-tuned audience segmentation
3. Efficient conversion of visitors into members of the ecosystem.
4. Efficient marketing of Dash to the cryptocurrency market.
5. Significantly increased audience and traffic.
6. A professional data-driven portal grounded on analytics.
7. New videos by Amanda B. Johnson.
[measurable KPIs]
Yes, we will share industry standard KPIs: Visitors, Bounce Rate, Session Duration, Conversion Rate, etc.
[shorter funding timeframe]
Multi-month proposals can be defunded at any time.
Thanks.
Do you want them to do a proposal just for you? Since when $16,800 a month for 6 months is too much? Instead of securing Amanda for 6 months you prefer to start with 3? Are you on drugs? It's Amanda B. Johnson for $30k instead of $150k like her last proposal plus a community site to do things dash.org isn't doing and will not do. If you want details go look at their previous proposal.
Every time Dash rises $10 like it did this week there's $60k more in the budget and $80 MILLION more in the hands of everyone holding Dash. You don't think Amanda doing videos for Dash again and the new site can raise the price $10? More like $200!
100000% YES FOR BOTH!!!
Also - “if you want details go look at their previous proposal”
This isn’t a vote on their previous proposal. I’ll make my voting decision based on what is presented to me in this proposal.
Finally - I have a lot invested in this project and I have the right to express my opinion in an honest, open and respectful way. If you disagree with my assessment that’s your right, but I’d prefer it if you’d keep your response professional, rather than reacting like a hormonal teenager.
Thanks
Walter
Walter
I agree with you on the ask - I too would have preferred 1-2 months over 6 - but many proposal owners seek multi-month commitments, especially at the very beginning when they have the most risk and liabilities on their side.
We certainly have room to improve our branding/appearance as it pertains to potential investors, so I'm willing to chance small amounts of funds on those innovating toward improvement.