Proposal “DashBrandingForSydneyHarbourRacingYacht“ (Completed)Back
| Title: | Dash Branding for Sydney Harbour Racing Yacht |
| Owner: | David_Mason |
| One-time payment: | 115 DASH (3564 USD) |
| Completed payments: | 1 totaling in 115 DASH (0 month remaining) |
| Payment start/end: | 2017-06-19 / 2017-07-19 (added on 2017-06-20) |
| Votes: | 612 Yes / 147 No / 31 Abstain |
Proposal description
Hi, my name is David Mason, I would like to propose to the Dash network a 5 year sponsorship deal for my Sydney Harbour racing yacht. The total cost is 115 Dash, once off payment.
What does the sponsorship include?
Cost: $16,200 (110 Dash) + 5 DASH proposal fee
Total = 115 Dash
One-time payment
Conversion rate - $147 per dash - 30 day average.
Note - any currency gain will be spent on additional Dash branding (for example a dash branded spinnaker sail). Any currency related loss will be worn by me.
Project completion estimate - mid September
Original proposal discussion can be found here - https://www.dash.org/forum/threads/pre-proposal-dash-branding-for-sydney-harbour-racing-yacht.15332/
PEC evaluation score = 82.8%
Question and Answers:
What is the objective?
To expose the DASH brand to Sydney Harbor yacht race participants, spectators, and tourists over a 5 year period – and to give Masternode Owners an amazing opportunity whenever they’re in Sydney!
What is the name of the boat?
The boat’s name is Europa and she’s a 45 foot Wauquiez C45s. She cost approximately USD 700,000.
Where is the boat docked?
The boat is docked as Cruising Yacht Club of Australia in the heart of Sydney, Australia. The CYCA owns, and is host of the prestigious Sydney-Hobart race.
Who is the skipper / owner of the boat?
My name is David Mason, I have competed the famed Sydney-Hobart race multiple times and have won numerous sailing trophies including the renowned Australian Bluewater Championship. I am also a professional Master 5 ship’s captain and he’s a Royal Yachting Association Yachtmaster Instructor.
For my ‘day job’ David I am an award winning TV executive and entrepreneur who, amongst other things, I instrumental in winning Sydney’s bid for to host the 2000 Olympic Games.
When does the boat race?
During the Summer, the boat races in the twilight series which occurs on Wednesday nights. During winter, the boat races on Sundays.
Does the boat sail at any other times?
Yes, Europa is one of the most active yachts on the harbour. When she is not racing, she hosts airbnb guests. The yacht has been so successful for airbnb that it is, in fact, airbnb’s #1 listing across the whole of Sydney. The yacht was also listed by the Sydney Morning Herald newspaper as the #3 “most amazing place to stay” in the whole of Australia. You can check out the reviews. https://www.airbnb.com.au/rooms/973925
What graphic will be used on the sail?
Please see original forum post - https://www.dash.org/forum/threads/pre-proposal-dash-branding-for-sydney-harbour-racing-yacht.15332/
Who sponsors some of the other boats on the harbour?
Please see original forum post https://www.dash.org/forum/threads/pre-proposal-dash-branding-for-sydney-harbour-racing-yacht.15332/
Thanks. David.
What does the sponsorship include?
- Massive, 12ft x 5 ft Dash branding on the yacht's mainsail displaying the brand to the whole of Sydney for a minimum of five years (guaranteed for 5 years but in reality mainsails will last over 10 years).
- The yacht competes in approximately forty races every year on the sparkling waters of Sydney Harbour and is seen by tens of thousands of people who are either out on the harbour or are along the shoreline.
- Dash branding for crew members’ polo shirts.
- Free rides on the yacht for Master Node operators when the yacht is racing.
- 50% discount for Master Node operators on overnight chartering the yacht via airbnb
- Dash branded Vectran Hybrid racing mainsail. USD 12,000
- Logo printing and applying to the mainsail. USD 2,400
- Dash branded Musto polo shirts for 18 crew. USD 1,800
Cost: $16,200 (110 Dash) + 5 DASH proposal fee
Total = 115 Dash
One-time payment
Conversion rate - $147 per dash - 30 day average.
Note - any currency gain will be spent on additional Dash branding (for example a dash branded spinnaker sail). Any currency related loss will be worn by me.
Project completion estimate - mid September
Original proposal discussion can be found here - https://www.dash.org/forum/threads/pre-proposal-dash-branding-for-sydney-harbour-racing-yacht.15332/
PEC evaluation score = 82.8%
Question and Answers:
What is the objective?
To expose the DASH brand to Sydney Harbor yacht race participants, spectators, and tourists over a 5 year period – and to give Masternode Owners an amazing opportunity whenever they’re in Sydney!
What is the name of the boat?
The boat’s name is Europa and she’s a 45 foot Wauquiez C45s. She cost approximately USD 700,000.
Where is the boat docked?
The boat is docked as Cruising Yacht Club of Australia in the heart of Sydney, Australia. The CYCA owns, and is host of the prestigious Sydney-Hobart race.
Who is the skipper / owner of the boat?
My name is David Mason, I have competed the famed Sydney-Hobart race multiple times and have won numerous sailing trophies including the renowned Australian Bluewater Championship. I am also a professional Master 5 ship’s captain and he’s a Royal Yachting Association Yachtmaster Instructor.
For my ‘day job’ David I am an award winning TV executive and entrepreneur who, amongst other things, I instrumental in winning Sydney’s bid for to host the 2000 Olympic Games.
When does the boat race?
During the Summer, the boat races in the twilight series which occurs on Wednesday nights. During winter, the boat races on Sundays.
Does the boat sail at any other times?
Yes, Europa is one of the most active yachts on the harbour. When she is not racing, she hosts airbnb guests. The yacht has been so successful for airbnb that it is, in fact, airbnb’s #1 listing across the whole of Sydney. The yacht was also listed by the Sydney Morning Herald newspaper as the #3 “most amazing place to stay” in the whole of Australia. You can check out the reviews. https://www.airbnb.com.au/rooms/973925
What graphic will be used on the sail?
Please see original forum post - https://www.dash.org/forum/threads/pre-proposal-dash-branding-for-sydney-harbour-racing-yacht.15332/
Who sponsors some of the other boats on the harbour?
Please see original forum post https://www.dash.org/forum/threads/pre-proposal-dash-branding-for-sydney-harbour-racing-yacht.15332/
Thanks. David.
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Discussion: Should we fund this proposal?
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Dash.org
Digital Cash might do something..
So sorry but no from me.
we will have literature onboard for those quests who are curious.
Link to Categorized and Prioritized List of Proposals here: https://goo.gl/qu2JsP
Yes I do guarantee that you will be advertising for 5 years (at least). Most likely the mainsail (with dash logo) will last for 10 years.
Thnx.
I think you have to improve the proposal.
That your yacht has Dash advertising, is a difficult means of doing an ROI. (Passive ROI)
Your answer to our colleague. Narroway:
Re: overall marketing strategy - I must admit - I don't know the answer to that.
I have some ideas.
You request 5 years, we request improvement of the proposal.
For example:
1)
You say:
David I am an award winning TV executive and entrepreneur who, among other things, I instrumental in winning Sydney's bid to host the 2000 Olympic Games.
I say:
David, in the proposal you must contribute your synergies with this market (TV executive), make us an improvement of the proposal including this ability of yours, a commitment to your facet of TV executive. (Active ROI)
2)
You say:
The yacht has been so successful for airbnb that it is in fact airbnb's
I say:
David, in the proposal you must provide us with your customers Airbnb (Acitve ROI).
You must indicate during those 5 years that you accept Dash (Digital Cash) and with a small discount, visible in the advertisement of Airbnb (Dash is like Bitcoin but better, an example).
As well as the commitment to explain to your customers what Dash is and provide them with all the information
David, we're 'negotiating' your proposal. We would love to do business with you.
I invite all MNOs to David to improve his proposal with the negotiation.
David, I'm going to vote that not, until the next improvement of the proposal.
1 - The members of the sailing club where I race are influential people who span many industries. All of these people will be exposed to the dash brand for at least 5 years and will be potential investors.
2. There is a link in the proposal which you can click on and see all the reviews from people who have stayed on the boat.
I would love to accept dash for Airbnb booking, however this Airbnb do not permit payments outside their platform (maybe they will accept dash someday).
Yes, I can certainly provide dash literature on the boat for people who are curious about the sponsor. I believe there is content on the dash website that I can print out.
Thanks for your feedback.
David.
In the thread you show examples of racing yachts sponsored by UBS, Paypal and Land Rover to suggest dash can be in this kind of company.
But does your yacht compare to those? Do you have a record or winning major races?
Thanks for your support.
yes I have won the pretigious Australian Bluewater Championship. http://www.cyca.com.au/news/racing/2006/04/2005-2006-tasman-pointscore-to-pretty-fly-ii/
Re: boat size. Yes, 2 of the boats pictured in the thread are bigger and they race in divisions above Europa. However, advertising for these boats costs a lot more. In addition they are not as active as Europa as I also charter the boat for Airbnb guests.
For clarity I have added two pics of my boat in the forum thread that were taken in last Sunday's race so you can get a better appreciation of the size.
Solarguy2003 on the forums
The money requested here should instead be deployed in online advertisements, specifically targeted to people searching for investment and cryptocurrency information.
People don't watch boat races because they're looking for new investment advice. Hence, the audience is wrong, and the approach will lose us money.
now what you are talking about ( google ads etc ) gives short term quick results but we also need to spend some money on long term adverting return type of stuff