Welcome!

Dear Dash Community, we are pleased to present to you the new proposal for Dash Merchant Venezuela. We are proud to be the leading Dash adoption project globally which has allowed Dash to shine as a cryptocurrency in Venezuela and abroad as Dash is positioned to solve some payment issues for Venezuelans. We turbocharged the merchant accepting network for Dash in Venezuela from zero up to a couple thousand places that now know how work with Dash;

As many of you have rightfully stated, onboarding Merchants is one of the components of actual adoption, and now other pieces of the ecosystem will be worked on, so they can fall into place. This means merchant onboarding will be scaled back and our team will devote more resources supporting Dash and evangelizing usage on our 2000+ strong merchant network, we will also work toward incentivizing use and reducing friction for consumers to both obtain and spend Dash as the focus of the project moving forward until we can achieve a better TX count by the huge number of merchants we have onboarded, so they can evidence sustained, widespread Dash activity.

Today, the project has a new leadership that will keep up growth and focus on merchant growth in what we have named “Dash focused ecosystems” that will improve point of sales control and will allow us to measure transactions and customer behaviour. With this project in place, we will be able to hit our new goals of

• Transactions growth strategy targeting 80+ organic TXs per day,
  
• Dash specific offers and training sessions at merchant locations, which compliment the rest of Dash projects in the country and abroad
  
• We will teach initially 2000 people how to use Dash every month in small, pay with Dash activities.
  

Why vote for us- Key deliverables

1) Local usage/Global recognition: Grow transaction to 80 TXs with report system in the place in the world where it's most needed, where we have achieved the highest Dash penetration and partnerships with global brands by leveraging our expertise on local needs (Volatility of Bolivar, Exchange rate, needs of customers)

2) Dash usage and awareness: Consolidate 3 transaction focused zones in Caracas which will increase awareness on consumers and allow for service and education

3) Keep momentum and growth: We will continue to serve our 2000+ strong netowrk of merchants of local and global brands and support over 20,000 Dash wallet users with specific education activities and sustainable promotional actions on the merchant side

1) About Us

DMV is the first organization funded by the DAO with a world class onboarding and Dash adoption as a merchant payment method. We are proud to show the results of onboarding more than 2000 merchants, some are small mom & pop stores, some independent stores and we also managed to onboard big franchises like Papa Johns, Subway, REMAX and many more. We are the first and the only ones in the world that achieved this type of business growth for Dash. By introducing Dash as a solution to the Venezuelan payment problems, we have become the first country in the world in terms of cryptocurrency adoption.

2) New Leadership

As you could see in our statements, Dash Merchant Venezuela has new leadership. In front of the operations and taking full responsibilities of the project will be:

Alejandro Andrade (Proposal Owner @andrade92). Project Director. Linkedin: https://www.linkedin.com/in/alejandro-andrade-campos-ab8733104/)

The new DMV team did not participate in previous audits or reports delivered to DW and the Dash network, therefore we want to make clear that we had nothing to do with previous mistakes regarding financial information, and as a matter of fact this is why the previous leadership made the decision to step aside, so our team can continue working for the benefit of Venezuelans and to grow Dash adoption.

The current team member´s previous focus was 100% on the merchant side of activities, and we aimed to deliver on adoption, which is something we can be most proud of. (Adoption for the 2000+ merchants and franchises, B2B Dash awareness, develop KPIs for continuous improvement and other work to support these goals). And with your vote of confidence in our new team we can maintain the incredible results we achieved and keep Dash growing.





3) STRATEGY FOR TRANSACTIONS GROWTH
DASH TX PROGRAM
Based on creating a consumer experience in Dash users, Dash Transaction Program looks foward to integrate the user in the whole process of buying and selling with Dash.

So far, we have increased the average transactions in about 40-60 transactions per day through our QR.CR powered Dash Merchant POS (100% increased in our year operations). Thanks to the "Incentivize Consumption" activities we have done, the number of tx in our POS has increased up to 60 tx per day. And this is just through the POS, out of the system there are more because several merchants prefer to charge directly from their wallets (i.e: kiosks where the owner is always there). We will share a link with a "live tx tracker" soon.


Scope
Dash target: men and women between the ages of 18 to 50 (AO 18 & AU 50). Economic strata A, B and C, which will be redirected to Dash Merchants where the brand will develop 121 (One to One) activities whose dynamics will depend on the time of permanence of the consumer in the Shop, looking forward an interaction with the consumer that will deliver the positioning of Dash.
 
Detail
Following the A.I.A (Attract, Interact, Act) strategy; the brand will seek to translate the Awareness (knowledge of the brand) in trial (transactions) through a direct interaction Brand / Consumer.
 
Justification
Positioning Dash in the mind of the consumer as the first payment option, looking forward to increase the Share of Market (SOM)

Documentation
Database of Dash users, in order to strengthen the engagement with the brand, as well as the number of transactions made during the activity.
 
4) STRATEGY FOR AFFILIATIONS

4.1 DASH ZONES PROGRAM
Consists on a strategic business affiliation based on a market segmentation.
 
Scope
The program includes theareas of Altamira, Los Palos Grandes, La Castellana and Chacao in a first stage.



Detail
Having a sales force dedicated to the affiliation and after-sales service of the Merchants that allow the generation of short- to medium-term transactions in the areas previously described, with the purpose of expanding the target market.
 
Justification
These areas have the highest density of commercial activity; in which a high purchasing power can be glimpsed, which translates into a potential increase of transactions from a short to medium term, through a categorization of the affiliated merchants according to their commercial activity and consumption channel.
 
Documentation
The process of gathering information includes:

• Number of affiliated merchants
• Segmentation of the client portfolio according to its commercial activity, zone and shopper channel
• Live tx tracker of our QRCR POS

 4.2 DASH FAIRS AND PROMOTION EVENTS

As part of our awareness and loyalty program, we are in negotiation with one of the most important merchants in Venezuela to partnership with and offer consumption incentives to promote Dash as a brand and create a full user/paying experience.

4.3 WHAT HAPPENS TO THOSE MERCHANTS OUTSIDE OF THE DASH ZONES PROGRAM?

We will visit all of them and engage them with Dash so they can buy at the current places where Dash can be bought. As we will segment our affiliations that does not mean that we will not affiliate those merchants interested outside these zones.

4.4 NEW MERCHANT ONBOARDING
As part of our ongoing merchant affiliation process we have defined the type of merchant that most uses and promotes Dash, and they are:

• Located in areas with difficulties in infrastructure
  
• With a young leadership team
  
• Sells high turnover goods
  

Our outreach will consist of bringing in 50 to 100 of them per month, trying to focus on the specific geographic ecosystems we mentioned, and the rest of onboardings will be those that are inbound organic, and will be grouped with this new batch, as long as they provide a confirmation, full address and picture of their store and place of work, so that can be correctly input into our Database.

5) MAIN GOALS

• WE WILL DUPLICATE THE TRANSACTIONS IN THIS SPECIFIC ZONE
  
• WE WILL SEGMENT OUR AFFILIATIONS IN ORDER TO CREATE A MORE COMPLETE ECOSYSTEM THAT WILL BENEFIT REMITTANCES 

 
6) MNO ADVISORY BOARD
As part of the commitment this team have to transparency and confidence, we will be reporting our results to a board of known MNO who will be acting as consultants and pillars of transparency for the dash community to prove that this new leadership inspires confidence and can be trusted.


 
7) DASH WATCH'S INTERVIEW
 
A. Why the tx count is so low?
- The first strategies of DMV, were about massification and it deliver its purpose that was to give Venezuelans a name known when they hear about Dash. It had a lot of awareness. However, as we affiliate 2500 merchants as a “happy problem” consequence is that a lot of people know about Dash but do not know quite well how to make a purchase, and the related process of paying with Dash. This is why, the new strategy is focused in creating user’s consumer experience in our merchants, that will close the loop and increase tx.
 
B. Are you worry about the tx count?
- More than worried we are focusing our efforts into solving this “problem” that it is normal for the tx to be low at this stage. With our new strategy and ideas, we know that the tx count will rise with the right team and the proper work.
 
C. What assurances can DMV give that this change in leadership is a genuine transition of responsibility?
- As previously stated, our project is going to count on a MNO Advisory Board that will watch for transparency and responsibility from the new leaders to the Dash Community and along with the Dash Watch reports you will be sure that this new leadership is genuine and trustworthy.
 
8) BUDGET

As Dash prince increased since we submit this proposal, with the extra funds we will allocate them to incentivize the consumption through our loyalty program as tips and rewards for tx program.