Proposal “Chael-Sonnen-mma-sponsorship“ (Completed)Back
| Title: | ESPN analyst, media personality, MMA fighter, Chael Sonnen strategic partnership with Dash. |
| Owner: | Chael_MMA |
| One-time payment: | 325 DASH (8232 USD) |
| Completed payments: | 1 totaling in 325 DASH (0 month remaining) |
| Payment start/end: | 2018-02-17 / 2018-03-18 (added on 2018-02-13) |
| Final voting deadline: | in passed |
| Votes: | 0 Yes / 0 No / 0 Abstain |
Proposal description
UPDATE:
I want to give a HUGE thank you to the 3 Amigos for having me on your show. You all are class acts and I look forward to many more conversations in the future together about how we advance Dash in the world of currency. Our conversation today brought some new ideas to the forefront that I hadn't thought of. A fighters ability to earn additional income as Dash "tips" was an awesome idea and could really disrupt the way sports entertainment is conducted. International fighters being paid in a universal currency (DASH), rather than having to deposit a check in the bank, wait for it to clear, then wait for it to be converted into their native currency, and accruing fees on top of all of that. This is what I mean, when I say that I have the platforms and the exposure to get Dash in front of people, but it's forward thinkers in the Dash community like you yourselves that will help take the this proposal and turn it into something bigger. Really looking forward to the opportunity of working with the Dash community to help drive these ideas. Thanks again guys.
If anyone wants to check the episode here it is.
P.S. old habits die hard, I know "crypto" not "cyber" LOL
3 Amigos Podcast Friday 2/23
Product Description:
Chael Sonnen becoming a spokesperson for Dash by using media opportunities and social media platforms to drive Dash awareness and expand the Dash economy. Also a 1 YEAR fully DASH branded MMA Events title sponsorship with a pro fight event where
the fight purses are paid in Dash.
Summary:
The proposal has 3 objectives (details further in proposal):
1. Let’s get Dash into circulation by paying pro fighter purses in Dash.
2. Create Dash awareness by becoming the Title Sponsor of a longstanding MMA show.
3. Use objectives 1 and 2 as my platform to promote Dash in all of my media avenues.
About me:
I have been extremely fortunate that my career as a fighter has brought me so many
other opportunities to be in the public eye and extended my possibilities beyond the cage.
I have been a coach on TUF (The Ultimate Fighter), starred on Celebrity Apprentice, currently an
analyst for ESPN, appear on Jim Rome regularly, appear on Joe Rogan’s podcast, fight commentator,
amongst many other media opportunities. I have written 2 books and most
recently “The Four-Pack Revolution”. In the process of all of this I have been
working to build my own brand by taking advantage of all the internet platforms
available to me. Please check them out.
Here is some of the information about where to find those and statistics:
Facebook- Facebook Page 384,000 Likes
Instagram- Instagram page Sonnench 225,000 followers
Twitter- Twitter Page @ChaelSonnen 804,300 followers
Youtube- YouTube Channel Chael Sonnen 74,000 subscribers with over 10 million views
Podcast “You’re Welcome”- You're Welcome Podcast Downloaded 2 million times
I’ve been a MMA fighter since I was 19 years old and have had the privilege to fight in 5 different
fighting leagues around the world including the UFC and just recently advanced
in the tournament to be world heavy weight champion in the Bellator Grand Prix.
During my career, I have fought the likes of Jon Jones, Rampage Jackson,
Wanderlei Silva, Tito Ortiz, Rashad Evans, Mauricio Rua, Anderson Silva,
Michael Bisping, amongst many others.
How this proposal benefits Dash:
Let’s talk first about the Rumble at the Roseland. Hosted at a concert venue in Portland Oregon,
Rumble at the Roseland is Oregon’s longest running and most respected mixed
martial arts organization. Our next event will be our 97th liveshow.
We have had the privilege of having 15 athletes graduate from our show to go on to fight in the UFC.
We also host SUG (Submission Underground) which has featured Jon “Bones” Jones, Meisha Tate,
Dan Henderson, Ricco Rodriguez, Jake Shields, Timy Sylvia, Urijach Faber, Chad Mendes, and more.
Annually we host 10-12 events. This is where we want Dash to be our Title Sponsor for a whole
year. We will brand our octagon mat, our ring posts, the digital fight clock,
ring girls, press conference backdrop, posters, flyers, all in Dash. Dash will
be the OFFICIAL sponsor and this will be indicated in all of our marketing
materials for the events as well. Most important of all, we are going to put
together a pro fight card where the fighters will receive their purse money in
Dash. During the events we will have a Dash booth to help educate our customers
and the person working it will coordinate and educate the fighters to assure
they successfully receive their Dash in their own Dash wallets.
These events sell out with a capacity of around 1100 and our live signal and replay distribution is
typically viewed by 180,000 viewers. This is where the Dash digital time clock
will be seen. Along with all of this our announcer and commentators will be
trained to give Dash their regular shot outs. It is my belief that once the
sporting world hears from me about what we are doing here, more exposure will
continue to come in. I will be sure to do my best to update all the media
coverage this will get.
Our target first event is Rumble at the Roseland 97 and is scheduled for April 14th of 2018.
It’s an already scheduled event and our agreement for the first year of sponsorship will begin on that date.
Upon approval of my proposal, I will begin to assemble the pro fight card to be paid in Dash and that will be the
following event. This will give me ample time to hype up the Dash title
sponsorship and the upcoming pro fights to be paid in Dash. I’m going to
contact our vendors and see if we can take video of us buying the mats, ring
posts, press conference backdrop, ring girl outfits, in Dash. If I can get them
to agree I believe it will be great exposure for them, but also help in the perpetuation
of the Dash economy. Another idea I would like to pursue after having positive
conversation with Dash community members is to try and incorporate accepting
Dash as payment for tickets and concessions. I’ve been introduced to Alt Thirty
Six by TheDesertLynx as an up and coming platform that may make this feasible
and will explore it’s integration into our current systems for implementation.
Dash is not buying a slot of my time or just a spot on my fight trunks. I want this to be a longstanding
relationship we are in together beyond this initial proposal. Which is why in
my 3-month commitment as a spokesman for the event and Dash, I hope to bring so
much value, because it’s not only good for my Dash wallet, but the competitor
in me wants to feel that I can directly help fuel the growth of Dash in the
cryptocurrency market, and possibly play a part in history. I will use the
Rumble at the Roseland event as the springboard to start having the
conversation in all of my platforms about Dash. As we go along I would like to
have respected names in the Dash community come on my shows with me to talk
Dash, because while I love talking, sometimes it’s better to let the pros do
the talking. Mark Mason commented on my pre-proposal about possibly
collaborating with Amanda B. Johnson, I can see the value in this. Dash Nation
members have reached out and asked, “how will you use your media platforms?” I
kind of eluded to this in my video, it’s easy to wear a hat, or a t-shirt, or
throw up a graphic on a video, but does that message just say Chael Sonnen is
being paid to promote Dash? This would put Dash in the same category of every
energy drink, diet supplement, or fight clothing brand that has ever cut me a
check to promote their brand. I want when I talk Dash and this event on my
Youtube, Podcast, on TV, or my social platforms it feels natural. I want people
to believe in Dash, because my message feels organic, authentic, and I believe
in it.
Lastly, I want to help with getting people to act. Just the other day I posted a question in #dash-talk
on Discord and it provided a few good answers, but appeared there wasn’t a
fully agreeable one. I wanted to know where would we want to send traffic from
my platforms? I was told Dashinformer.com, Dash School, discoverdash.com. These
are the important conversations that I want to have to help Dash grow and
utilize attention. I am hoping there is a consensus when we go live and there
are many more of these conversations.
Let’s wrap this up:
I am a believer in cryptocurrency and in particular, Dash. The speed, the fees, and most importantly
the DAO are what make me believe in Dash and those same reasons is why I am
baffled that Dash is not top 10 in market cap! That’s going to change and I
want to help. When I thought about bringing this proposal to the Dash community
I wanted to check as many boxes as I could and I hope my proposal has done
that. As the MNO community reads over my proposal and prepares to vote, I would
like to leave you with a couple of lasting thoughts.
I already have skin in the game. I am bringing Dash into a forum for something that I have already
built and is already in existence, this is not to fund a startup project. Let’s
be honest having Dash integrated into Rumble at the Roseland will not just be a
talking point for me to satisfy this proposal, but it will create headlines
that will bring even more attention to our event. Dash wins, Rumble at the Roseland
wins, and hopefully my vested interest in Dash will win too.
This is not a short-term play for me. I want to build a working relationship to bring Dash to the
forefront of cryptocurrency, now, and into the future. I realize that if I don’t deliver value in this first proposal,
that opportunity will not be available to me. That is why I will be active in the Dash community both
internally and externally to see to it that we are building a fruitful long-term relationship.
I will deliver.
Last of all I want to thank the following people for reaching out to either express their
endorsement, offer support, ask important questions, and help me shape this
final proposal to what we hope to be a winner for Dash:
TheDesertLynx
Mastermined
Mark Mason
Nate
Coingun
McLovin (Sorry no face tattoo in proposal)
Tao of Satoshi
Paragon
TechSquad
TroyDash
Djcrypto
Beru
Here’s MY call to action. Vote YES. Thanks Dash Nation!
Dash payout breakdown:
Rebranding of Octagon mat- 8 Dash (Good for over a year)
Rebranding of cage post covers- 4 Dash (Good for over a year)
Ring girls refitted and branded in Dash- 1 Dash
Press conference backdrop- 2 Dash
Local media advertisement and distribution with Dash representation- 5 Dash
Pro Fight purses- 60 Dash
Me using all of my media platforms to promote Dash and this event- 240 Dash
Proposal fee- 5 Dash
Total- 325
Show full description ...
Discussion: Should we fund this proposal?
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1) Getting Chael, this promotion, and this network promoting Dash makes it a household name in the MMA world. The average person has to hear about something a few different times from a few different angles to take action. If an MMA fan (of which there are many millions across the world) hears about Dash because their favorite fighter mentioned it, then they see an airline ad mentioning it, and finally read some news article somewhere, they'll likely take action. This one anchor point makes subsequent advertising campaigns so much more effective.
2) A constant theme in the MMA world is the hard-working fighter getting paid little because the high-ups control everything. This is one industry Dash can disrupt, with fighters being able to go straight to the masternodes for sponsorships, and straight to the fans with QR code clothing etc. With Evolution and recurring payments they can set up a "decentralized Patreon" with fans being able to tip $1 a week to support their favorites. This all starts with purses being paid out in Dash, and fighters being educated about how Dash could change their lives. Just like the marijuana industry, this is another one that will come scrambling for Dash when they realize its liberating power.
3) From my understanding, this promotion has been ground zero for the career beginnings of many of the biggest stars out there, and if they get their start being paid with Dash, that's a huge benefit as they get famous. Chael is one of the loudest voices in the MMA world with a variety of shows and frequent appearances, and on Twitter alone has more followers than any cryptocurrency account in existence, including @Bitcoin. The reach, in both breadth and depth, acquired by this would be pretty significant.
4) You may or may not have noticed, but Chael didn't work with a third party or ask a production company to organize a deal, but came straight to the Dash community, getting the Dash himself, installing the Core wallet, and submitting a proposal like the rest of us. Pass or not, he's a Dash holder, user, and fan now. That gives me confidence that this won't just be a waste or a money grab, but the start of a relationship.
Post listening to the 3 Amigos Podcast with Chael.....loved the enthusiasm. Branding needs to include "DIGITAL CASH".
UTILITY - That Chael talks about utility with tickets for Dash etc. Implementation is key here. I am sceptical about an ROI here.
Voting YES.
That said I recognize that just because the proper execution of this proposal would not reach me - it will probably reach a lot of other people.
After listing to the 3 Amigos podcast I am willing to give it a shot.
Voting yes.
I wanted to create an Dash ecosystem that tells people that I am a partner with Dash and not that Dash is sponsoring me. This is important to me because, people don't like being advertised, as soon as you see the option to "skip ad" you hit the button. Influencer marketing is becoming one of the most successful forms of marketing in the world these days, Instagram has made millionaires out of girls who look pretty and have tons of followers. While I don't fit that description, I want to hit my audience in a way they can relate. So now that Dash and I have created a partnership with something I own and operate I can speak openly about why I choose Dash and how this can change the world we live in. I want it to sound genuine and not that I am pitching another energy drink. So when I go on Jim Rome I can have an open dialogue with him about why this is special and not just say "hey shout out to my sponsor Dash". I would like to have the 3 Amigos on my youtube, Amanda B. Johnson, and other people in the community that can speak articulately about Dash and our partnership. Every time we create organic material, I will then be able to drop that into my social media platforms, and you can see the metrics of views that all of my content reaches and when it reaches people won't be like Dash is sponsoring Chael Sonnen. They will want to know more about why/how Chael Sonnen is partners with Dash. I am open to dropping graphics on my videos or redistributing Dash info, if you look at my platforms I am creating content almost daily. Assuming this passes I have someone that I will have working with me solely on the execution and delivery of this partnership, so we can continue to build on this into the future. I hope that I have addressed your question, thanks for asking.
I really like this sentiment! I agree that it's a much more compelling message than mere sponsorship. Are you saying that partnership is more expensive to promote than sponsorship? Or that 240 Dash is the amount necessary to make this be more than just a sponsorship? Or something else? Sorry but while your answer was compelling I still don't understand the connection to my question. I was hoping for a couple estimated costs for items covered by this quantity, something like:
This item covers: graphics on all my videos, interviews including transportation, etc
https://www.youtube.com/watch?v=ctQB1z6IOiM&feature=youtu.be
https://youtu.be/LG75pr10XxY
The Value Chael might bring to dash is much more important to consider imo.
I would reconsider. That video is not evidence that Chael will be bad for Dash.
You have my support..
I urge you to give this proposal a thorough review. And the merits i think this is a Yes.
Its not a one day thing like Rory.
This is NOT Rory Macdonald Pt 2 where Dash is sponsoring a fighter for a single fight. True there is a fight sponsorship element to this proposal with Rumble at the Roseland, but MOST of the Dash (~74% of the ask) is for Chael Sonnen, a very popular person with a large social media following and big US mainstream media connections (ESPN, Jim Rome), to promote Dash.
This is MUCH more about informing the masses, sports fans in particular, about Dash and its merits... than it is about MMA.
Factor that in when voting.
"This is excellent!
As I already told Chael, during the Dash Force weekly meeting last Tuesday I was saying to the guys that to really takeover the MMA scene we needed Chael Sonnen onboard, a week later, here he is!
Chael is one of the best if not the best promoters in the whole MMA universe. Chael is one of the smartest people (not just fighters) in the game and is very good at what he does. Between this and the Green Candle MMA projects Dash will soon effectively be the official cryptocurrency of the worldwide MMA community.
Super pumped for this one, you have my yes votes Sir."
thank you for your proposal.
This time I have to agree with dashed. This is something that should go through the CMO.
I really don't know the reach of MMA and I think that we need to onboard businesses for regular people to get further. Right now, this is a nice marketing campaign, but that's not enough for a solid yes from me.
Since I find your proposal somewhat interesting (Deck the halls with DASH is a very nice touch), I will vote abstain. If the budget should not be depleted by the last day of the voting cycle, I might change to a yes.
Best Regards and good luck from Germany
AnCapitol
I might even start watching MMA just to see your progress ;)
A few wallets here and there, some sponsored tweets, a MMA fighter gets some dash, nothing that does anything for general populace adoption. It is far fetched to believe that people will start using dash by seeing a logo.. It is more complex than that, it is not self explanatory like soda or soap..
People can keep talking about social media reach but unless people really need to use dash, they wont use it. It is going to turn out exactly the the Rory mcdonald fight..Pay dash, forget dash..
However since there are hardly any better projects to vote for , I am voting Yes for the interim.
I want Dash mentioned on places like ESPN because I want the value of my investment to go up... I want more people to hear about Dash and what it offers... do you?