Proposal “CMORecruitment“ (Closed)Back
| Title: | Hiring of Top-level Dash Chief Marketing Officer (CMO) |
| Owner: | DashTreasury |
| One-time payment: | 5 DASH (110 USD) |
| Completed payments: | no payments occurred yet (1 month remaining) |
| Payment start/end: | 2017-08-15 / 2017-09-13 (added on 2017-06-19) |
| Final voting deadline: | in na |
| Votes: | 652 Yes / 789 No / 61 Abstain |
| External information: | www.dashtreasury.org/p-2010.prop |
Proposal description
This is a survey proposal asking the question: Should the Dash DAO seek recruitment and hiring of a high-level Chief Marketing Officer?
Why do we need a CMO?
Dash currently has a $1.3MM monthly budget to spend on marketing and R+D. Due to the structure of the DAO, no unspent portion of this fund can be saved or carried over to the next month. Effective utilization of this budget is the key to Dash's continued growth and success. The budget must be deployed, but it must be deployed in a sensible, strategic, and profitable manner. We believe that the most effective way to accomplish this goal is to hire a full-time CMO, just as would be expected in any conventional company of Dash's size.
What will this cost?
According to PayScale.com and our own research, to attract top-talent, we believe this position should be paid somewhere between USD $200,000-$450,000 per year, depending on experience and location of operations. The salary will be paid out on a monthly basis using a multi-month proposal, and the monthly contract can be canceled by MNO vote at any time if the CMO fails to perform to the MNOs' expectations.
What would this CMO's duties be?
The duties of the Dash CMO would be very similar to the duties of a CMO at any other company. He will provide a constant, fresh stream of good marketing proposals to the DAO to be put before a vote of MNOs. He'll be in charge of pricing the various aspects of each of his proposals, lining up subcontractors to complete the tasks, and presenting a cohesive marketing strategy for everyone else in Dash to plan around. He'll be working full-time, often getting his own hands dirty until he has built a team.
How would this work?
This new Chief Marketing Officer would answer only to the MNOs by way of vote. He would be paid entirely in Dash just like any other proposal owner, at a competitive rate for top-level talent.
Would he receive a discretionary fund or would all his proposals go up for a vote?
Included in his salary would be a nominal amount of Dash that he could use to make proposals to the board. He would be responsible for putting up effective proposals with well thought-out execution plans. An experienced CMO of this caliber will likely have his own trusted team to subcontract to, or he may hire from within current Dash proposal owners, or both.
Shouldn't this wait until after Evolution is out?
No. Dash has a product right now, and it has a budget right now. Although there is plenty of room for improvement, it's a better product than any of the competing currencies, and people are already buying it. We need to market what we have so that when Evolution does come out, Dash will be in a much stronger position to competitively market and grow that product as well. Every company continually improves upon their products, but that does not prevent them from going as far as they can with the products currently available.
How will this magical CMO be found?
With Dash's $1.3 million monthly budget, Dash can afford a top-level CMO and it should accept no less. Dashdisciple, in combination with the DashTreasury.org team, will volunteer their time, money, and other resources to help locate potential candidates. In addition to press releases, we will initiate head-hunting at well-known online companies who have demonstrated impressive growth in a variety of competitive industries. Combined with our efforts, we would ask that everyone in the Dash community call upon all of their connections and resources to spread the word that Dash is hiring for a very unique, well-paid CMO position. We are not opposed to also calling on professional recruitment services, but that would have to be funded in a separate proposal.
Would this CMO then control 100% of Dash's marketing?
No. The Dash DAO was built to be decentralized, and it already has some marvelous proposal owners working for it. Anyone outside of the CMO's team will be encouraged to submit their own independent proposals. Once their proposals are approved, the CMO and his team will make themselves available to helping the independent proposal owners in any way they can, incorporating them into a general strategy, if applicable.
Can you give us an example of who this CMO might be?
We envision this CMO having been the CEO or CMO of an already successful and recognizable online company. Perhaps he's from an industry with a lot of carryover or maybe he's the CMO of a successful tech startup. Whoever he is, he'll have success under his belt, and he'll come equipped with a vision for Dash that the MNOs can get behind.
Who decides who eventually gets hired?
Once eager and competent applicants have been discovered, they will be required to post proposals to the board. They will post their credentials, their vision for Dash, and how they plan to execute on them. Just like with any proposal, the MNOs will look for a logical, detailed plan. The MNOs will elect this new CMO, and they will pay him the amount that he has asked for in his proposal if they approve.
You mention that the CMO would propose a series of marketing proposals. Can you give us an idea of what they might be?
Yes. Dashdisciple has donated his time to put together a sample list of marketing initiatives that the CMO might choose to pursue through full proposals. Please note that each of these proposals has their place and time, and the CMO's job would be to determine the best fit for each. The CMO would be in charge of creating his own proposals but would likely end up choosing some or many of the proposals below.
Here is a list of the types of individual proposals this Chief Marketing Officer would be in charge of proposing, pricing, implementing, and managing:
Search engines
1) Paid ads – Google, Bing – search, display, graphic/text/video, mobile/desktop/tablet
2) SEO – optimizing use of content and keywords on new/existing sites to rank highly in
competitive organic crypto terms
Social Media
1) Paid Ads on FB, track/AB test
2) Paid Ads on Reddit, track/AB test
3) Paid Ads on Twitter, track/AB test
4) Paid Ads on LinkedIn, track/AB test
4) Guerrilla Marketing – ie. $10 Giveaway promotions by region, industry type. Scalable, trackable, evolving strategies similar to #firstdashwallet.
5) Official Press distributions – Announcements going out systematically to each site/group.
Land based
1) Organized worldwide city meetups with structured, goal oriented, metric heavy agendas. (e.g. Bitcuners scaled worldwide, with trackable metrics. Consider the concept of a franchise, where meetups are delivered an agenda packet with budget.)
2) Sponsorship of organized campus Dash/cryptocurrency groups
3) Conference attendance with actionable goals: new investors, new integrations, press
interviews (Yes, Dev Core is already doing these very well, but there are many more to hit than they can handle.)
4) Regional cryptocurrency seminars
5) Hiring of project manager(s) to engage with proposal owners with funded proposals. Increase benefit derived from
proposals by offering extra tools, guidance, and by working with them in a cooperative manner.
6) Scalable regional business group involvement. Placing Dash people in each city's small business owner group, equipped with an agenda and budget.
TV/Video
1) Commercial production of a 30 second spot – buy in small pieces on late night, fiscally
conservative shows, gold/silver investor demographic, CNBC, Bloomberg. Testing first on
specific youtube channels.
2) Production of low-budget videos for specific landing pages used in other
promotions/advertising channels. (ex: several paid campaigns could lead to the same high
converting landing page with video, perhaps integrating with a Dash specific exchange promo)
Radio
1) Find fiscally conservative/sound money radio hosts. Buy advertising and get interviews. (ex: Work with DJs
to give away $10 of Dash to listeners or greater amounts to callers. Use blockchain analysis to measure effects.) Requires radio website
banners, links, actionable goals. Direct action required.
Press
1) Establish Amanda as official spokesperson (if she wishes). Provide her supporting resources so that the interviews come to her and her workload on tedious activities decreases.
a) Receives, then delivers messaging coordinated with marketing director.
b) Outgoing pitches to CNBC, Bloomberg, CNN, Yahoo Finance, etc.
c) Runs promotions on social media such as $10/person Twitter promo.
d) Gains outreach through doing interviews on other shows, gaining email/newsletter
mentions.
e) Pitches to other nests of highly qualified audiences.
f) Solicits blog posts, sponsors prize amounts to closed memberships.
Guerrilla Marketing - General
1) Establish positive presence anywhere discussion can occur. Use supporting membership to
deliver most compelling message and defuse negative messaging by competitors. (without engaging with trolls)
2) Use creative one-off ideas to push Dash's message into the news. (ex. When Dash funds something
massive and exciting, leverage that.)
The above list are example ideas. Ultimately, the CMO would exercise his own discretion in what should be done, how it gets implemented, and at what time.
We would like the Dash DAO to begin the immediate search and recruitment of a high-level Chief Marketing Officer, to be paid entirely in Dash, by the Dash DAO. Vote in favor of this proposal if you agree that the Dash DAO should begin this recruiting process.
Why do we need a CMO?
Dash currently has a $1.3MM monthly budget to spend on marketing and R+D. Due to the structure of the DAO, no unspent portion of this fund can be saved or carried over to the next month. Effective utilization of this budget is the key to Dash's continued growth and success. The budget must be deployed, but it must be deployed in a sensible, strategic, and profitable manner. We believe that the most effective way to accomplish this goal is to hire a full-time CMO, just as would be expected in any conventional company of Dash's size.
What will this cost?
According to PayScale.com and our own research, to attract top-talent, we believe this position should be paid somewhere between USD $200,000-$450,000 per year, depending on experience and location of operations. The salary will be paid out on a monthly basis using a multi-month proposal, and the monthly contract can be canceled by MNO vote at any time if the CMO fails to perform to the MNOs' expectations.
What would this CMO's duties be?
The duties of the Dash CMO would be very similar to the duties of a CMO at any other company. He will provide a constant, fresh stream of good marketing proposals to the DAO to be put before a vote of MNOs. He'll be in charge of pricing the various aspects of each of his proposals, lining up subcontractors to complete the tasks, and presenting a cohesive marketing strategy for everyone else in Dash to plan around. He'll be working full-time, often getting his own hands dirty until he has built a team.
How would this work?
This new Chief Marketing Officer would answer only to the MNOs by way of vote. He would be paid entirely in Dash just like any other proposal owner, at a competitive rate for top-level talent.
Would he receive a discretionary fund or would all his proposals go up for a vote?
Included in his salary would be a nominal amount of Dash that he could use to make proposals to the board. He would be responsible for putting up effective proposals with well thought-out execution plans. An experienced CMO of this caliber will likely have his own trusted team to subcontract to, or he may hire from within current Dash proposal owners, or both.
Shouldn't this wait until after Evolution is out?
No. Dash has a product right now, and it has a budget right now. Although there is plenty of room for improvement, it's a better product than any of the competing currencies, and people are already buying it. We need to market what we have so that when Evolution does come out, Dash will be in a much stronger position to competitively market and grow that product as well. Every company continually improves upon their products, but that does not prevent them from going as far as they can with the products currently available.
How will this magical CMO be found?
With Dash's $1.3 million monthly budget, Dash can afford a top-level CMO and it should accept no less. Dashdisciple, in combination with the DashTreasury.org team, will volunteer their time, money, and other resources to help locate potential candidates. In addition to press releases, we will initiate head-hunting at well-known online companies who have demonstrated impressive growth in a variety of competitive industries. Combined with our efforts, we would ask that everyone in the Dash community call upon all of their connections and resources to spread the word that Dash is hiring for a very unique, well-paid CMO position. We are not opposed to also calling on professional recruitment services, but that would have to be funded in a separate proposal.
Would this CMO then control 100% of Dash's marketing?
No. The Dash DAO was built to be decentralized, and it already has some marvelous proposal owners working for it. Anyone outside of the CMO's team will be encouraged to submit their own independent proposals. Once their proposals are approved, the CMO and his team will make themselves available to helping the independent proposal owners in any way they can, incorporating them into a general strategy, if applicable.
Can you give us an example of who this CMO might be?
We envision this CMO having been the CEO or CMO of an already successful and recognizable online company. Perhaps he's from an industry with a lot of carryover or maybe he's the CMO of a successful tech startup. Whoever he is, he'll have success under his belt, and he'll come equipped with a vision for Dash that the MNOs can get behind.
Who decides who eventually gets hired?
Once eager and competent applicants have been discovered, they will be required to post proposals to the board. They will post their credentials, their vision for Dash, and how they plan to execute on them. Just like with any proposal, the MNOs will look for a logical, detailed plan. The MNOs will elect this new CMO, and they will pay him the amount that he has asked for in his proposal if they approve.
You mention that the CMO would propose a series of marketing proposals. Can you give us an idea of what they might be?
Yes. Dashdisciple has donated his time to put together a sample list of marketing initiatives that the CMO might choose to pursue through full proposals. Please note that each of these proposals has their place and time, and the CMO's job would be to determine the best fit for each. The CMO would be in charge of creating his own proposals but would likely end up choosing some or many of the proposals below.
Here is a list of the types of individual proposals this Chief Marketing Officer would be in charge of proposing, pricing, implementing, and managing:
Search engines
1) Paid ads – Google, Bing – search, display, graphic/text/video, mobile/desktop/tablet
2) SEO – optimizing use of content and keywords on new/existing sites to rank highly in
competitive organic crypto terms
Social Media
1) Paid Ads on FB, track/AB test
2) Paid Ads on Reddit, track/AB test
3) Paid Ads on Twitter, track/AB test
4) Paid Ads on LinkedIn, track/AB test
4) Guerrilla Marketing – ie. $10 Giveaway promotions by region, industry type. Scalable, trackable, evolving strategies similar to #firstdashwallet.
5) Official Press distributions – Announcements going out systematically to each site/group.
Land based
1) Organized worldwide city meetups with structured, goal oriented, metric heavy agendas. (e.g. Bitcuners scaled worldwide, with trackable metrics. Consider the concept of a franchise, where meetups are delivered an agenda packet with budget.)
2) Sponsorship of organized campus Dash/cryptocurrency groups
3) Conference attendance with actionable goals: new investors, new integrations, press
interviews (Yes, Dev Core is already doing these very well, but there are many more to hit than they can handle.)
4) Regional cryptocurrency seminars
5) Hiring of project manager(s) to engage with proposal owners with funded proposals. Increase benefit derived from
proposals by offering extra tools, guidance, and by working with them in a cooperative manner.
6) Scalable regional business group involvement. Placing Dash people in each city's small business owner group, equipped with an agenda and budget.
TV/Video
1) Commercial production of a 30 second spot – buy in small pieces on late night, fiscally
conservative shows, gold/silver investor demographic, CNBC, Bloomberg. Testing first on
specific youtube channels.
2) Production of low-budget videos for specific landing pages used in other
promotions/advertising channels. (ex: several paid campaigns could lead to the same high
converting landing page with video, perhaps integrating with a Dash specific exchange promo)
Radio
1) Find fiscally conservative/sound money radio hosts. Buy advertising and get interviews. (ex: Work with DJs
to give away $10 of Dash to listeners or greater amounts to callers. Use blockchain analysis to measure effects.) Requires radio website
banners, links, actionable goals. Direct action required.
Press
1) Establish Amanda as official spokesperson (if she wishes). Provide her supporting resources so that the interviews come to her and her workload on tedious activities decreases.
a) Receives, then delivers messaging coordinated with marketing director.
b) Outgoing pitches to CNBC, Bloomberg, CNN, Yahoo Finance, etc.
c) Runs promotions on social media such as $10/person Twitter promo.
d) Gains outreach through doing interviews on other shows, gaining email/newsletter
mentions.
e) Pitches to other nests of highly qualified audiences.
f) Solicits blog posts, sponsors prize amounts to closed memberships.
Guerrilla Marketing - General
1) Establish positive presence anywhere discussion can occur. Use supporting membership to
deliver most compelling message and defuse negative messaging by competitors. (without engaging with trolls)
2) Use creative one-off ideas to push Dash's message into the news. (ex. When Dash funds something
massive and exciting, leverage that.)
The above list are example ideas. Ultimately, the CMO would exercise his own discretion in what should be done, how it gets implemented, and at what time.
We would like the Dash DAO to begin the immediate search and recruitment of a high-level Chief Marketing Officer, to be paid entirely in Dash, by the Dash DAO. Vote in favor of this proposal if you agree that the Dash DAO should begin this recruiting process.
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If this is already covered somewhere else please point me to the documentation. I'd like to learn how this is handled for DASH. Thanks!
An Open Letter From Evan and Ryan Regarding Dash Marketing
https://www.dash.org/forum/threads/an-open-letter-from-evan-and-ryan-regarding-dash-marketing.15537/#post-131252
Biltong. I actually really like you, but you are doing more harm to your reputation than anything else. You are clearly threatened by this clown, and the way you are acting on that is down right embarrassing to watch. You need to stop and think for a second before you go on one of your "friendly" tirades. I have noticed on the other platforms how easily you get worked up and lash out while remaining "friendly". Smiley faces don't fix everything just like that.
Dashdisciple. Just get out dude. No one trusts you, and no one ever will. You are rude, immature, and disingenuous. You are wasting your own money and everyone else's time.
He has pointed out that Dash central isn't as safe/secure as it could be and a week later we finally see an effort to improve upon the system.
We have no (Legit) marketing team and he is offering to dedicate time, effort ,and resources FOR FREE to find us what we are missing.
I must emphasize he has not asked for any money from the community. He has dedicated time, money, and effort into Dash to point out the weak points and make Dash stronger.
In the end, the MNOs can decide wether or not the CMO that is chosen is a good one or not. And can always choose to not pay the CMO. Dash will always have control of its funds, and if the CMO seems unfit then you vote against the CMO.
For now we need someone, to take charge and become the marketing lead. A real professional, that has years of experience on his belt and can turn Dash into a symbol of meaning. just like when we see McDonald's, Nike, bud light, Apple, we all feel a certain emotion when we just think about these brands. That's because they conveyed a story to the audience, of what their brand is about. The brand may make you feel joy, happiness, freedom, relaxation, healthy, and so on even though it is the same product as the one next to it, it brings you that emotion and you buy it.
It's time for Dash to tell its story, and convey a meaningful message that describes what we are about. show the world the emotions we feel when owning Dash. We all have an emotion that brought us here, maybe you feel financial freedom now, or you feel security, maybe even happiness especially when watching Dashs price (: Iv bee very happy Il tell you that haha!
DashDisciple is the type of person we should be thankful for, not criticizing. He comes from a marketing background and sees Dash has a marketing problem. I suggest we take his offer up with extreme willingness to break open the marketing barrier we have. This is an opportunity that may not come again until a long time from now so I suggest you vote wisely because time is of the essence.
Doing so, and not reaching out to the world is in fact taking the "natural growth" away from Dash. I feel that the core team's idea is that if they don't encourage adoption until Evolution is in full swing, there will be less volatility and that's good. But at best, it's only going to slow adoption and at worst, it will make Dash lose out to a more popular product who will improve their product later - probably on Evolution technology. But they will win due to popularity - being known and trusted. Hell, people don't even care that web wallets require complete trust! And THEY DON'T CARE! They have no clue! They think the Lightening network is just fine.
There are so many amongst us here that really don't understand what Evolution is, what makes it revolutionary. It's as revolutionary as Bitcoin's birth. But nearly nobody understands the implications. THIS IS WHERE MARKETING CAN HELP. I frankly don't know how we'll find a willing CMO, but if we can find a leader that would take this on, it would be sorely needed.
That proposal is about new stage of Dash - becoming truly global open decentralized corporation, with all the essential divisions it needs, not only coders on board and a pack of IT-geeks. This stage will come true or we will lose the market, there is no third option.
CMO should be brought into dash because thats what majority wants
I want to congratulate and thank those who have selflessly made this proposal
i just hope that we can all put the hate behind us start looking out for a CMO
Just my two cents.
I think CMO function is needed, but it's too hard to know from the off: 1) what we're asking for, 2) whether some person at interview is the right one and 3) whether they're performing or underperforming on-going basis.
Instead a prior step to outsource to a single work-item to a an experienced marketing company: develop a cohesive marketing strategy & KPIs that it could be measured against.
Proposal to recruit a CMO to implement that strategy (whether a person, or outsourced co) then validates the strategy with MNOs before we start executing on it.
but totally agree!
It is beyond important that we make this step and brand ourselves, become a symbol that people regonize rather then just another coin on the market. The level of professionalism will push Dash to the next level, no other coins have the branding power we do so let's take advantage of it.
My only thought for you here about your comment would be to avoid judging too quickly or too harshly how all the various MNO opinions actually come together into actions. Sometimes message boards devolve into echo chambers that chase out dissenting opinions such that things appear much more dramatic than they really are.
It is good that we have a resolving mechanism. By this, we have managed to put together a very capable and well-funded team, and MNO's as a decentralized governing body can speak into with some weight...that's pretty impressive for crypto's. Some tension is both healthy and unavoidable.
It will mean a couple of anonymous guys will choose one of the most important positions in Dash.
Dashdisciple promised to “ I will not interfere or get in the middle.â€, but the proposal has not changed. He has been asked a number of times to change it, but has still not done so.
Some implications:
If it passes as is, the community and Core can hardly let them go ahead and choose a $200, 000 dollar person who will have immense power in shaping the future direction of Dash.
Which means they will have to ignore a valid MNO vote.
This will open a can of worms:
Our governing system will become a joke and if this gets into the press…?
All that daschdisciple has to do is amend “How will this magical CMO be found?†and the problem will disappear, but so far he’s ignored this request.
What you want their names? Addresses? Home phone numbers? List family members and associates?
Please tell me what that does?
know that it does not matter if someone provides this info. There are members we hired and pay still that are anonymous and just go by a code name.
Link to Categorized and Prioritized List of Proposals here: https://goo.gl/qu2JsP
But we must study if a CMO
Or a marketing company that would be better.
I vote yes.
In fact, I hope they will engage here and share their thoughts about the timing and readiness for a marketing rollout, which is, in fact, a good idea. I just don't think this proposal is how to achieve that most effectively.
This (CMO recruitment and management) should be run by either a longtime known member of the community with some expertise or basic knowledge in this area or by the core team themselves, as they will need to coordinate with said CMO and not constantly fight about the direction of the project, long-term and short-term.
We should be very careful about giving a small but vocal group of new people total control over the direction of our project in the form of review committees and marketing and eventually replacing the whole core team as that is the direction it will go if there are major disagreements.
So yes for a CMO, but no for it being run by DashTreasury/dashdisciple/abob54, whoever they are.
I do thank them for broaching the subject though.
We will have our MNO votes like all other MNOs, but aside from the proposal already filed and the marketing outline already provided, our involvement in this CMO process can end right here.
It's the idea of top-level marketing talent that we care about, so we are happy now to step aside knowing that Dash users with more reputation will head up this CMO recruitment process.
Why not just add whatever this person's salary would be to the dash core payments and have dash core hire and integrate a CMO?
The "in sync" part is important, however, which is why I vote no to this isolated idea.
This is a crucial Vote , please Vote , Dash needs you :)
https://www.reddit.com/r/dashpay/comments/6ijv6i/my_thoughts_on_the_dash_dao_hiring_a_cmo/
And yes, part of the relationship with the new Chief Marketing Officer is that juicy pay bonuses should be tied to well defined measurable improvements. Hmmmm, let's see, what would be the most direct and well aligned incentive......
Every time we pass another token on coinmarketcap, the CMO gets another fifty grand in Dash.
True -- results are not guaranteed. It is possible that this may not turn out roses. But the risk of trying it is so low -- and the potential upside is so incredibly high -- that we'd be fools not to attempt it.
Our much-less-wealthy competitors are out-advertising us. We cannot afford for that to continue. The more investment we can acquire before Evolution, the better chance it will have of launching well.
That very well might be just a waste of resources combined with frustration of the talent.
Maybe we do not need a CMO for that.
It is an attempt to steer essentially democratic mechanism based on votes in a supervised manner, which is problematic per se.
To avoid the problem we need to replace supervision with automation that can be coupled with the mechanism.
Even if a proposal seems perfect for one's vision a big problem is evaluating its accountability - the likelihood that what's written will be realized, or at least that the money will be spent for the specified purpose.
Some tools for that would be nice before putting CMO in place.
Instead of guaranteeing a stash of dash and wait for promised results I suggest that part of his revenue should come from approved proposals, as a commission based salary, besides a modest base salary.
This is maybe the most important Dash job to be performed in years. I would like to know who we are entrusting this to:
Names/Surnames/academic qualifications/work experience: companies they worked for in what positions?
Just normal questions that any company in the world will ask when they entrust complete unknown entities to hire their most expensive & important recruit ever!
The MNOs will choose the CMO, and the CMO will have the responsibility of earning the MNO's trust, and convincing the MNOs of his marketing vision and execution plans.
And if it's a huge success, this could lead for the discovery of more professional teams in the future as well I'm sure!
Great proposal good luck!
A lot of people with not very many MNs are voting "yes".
https://dashvotetracker.com/history.php?ProposalID=290
The double standards around here are getting old. See troyDash's post for the proof of my claim.
Part of 'sensible and strategic' is the decision to balance the use of funds between marketing vs. development vs. business relationships, vs. whatever else we're not thinking of currently.
We are not helpful by trying to overdrive the bus from the cheap seats. We are a governance body, not a management arm. Voting No.
This new CMO and his team form a parallel company aking to the core and it will be good to see them compete once in a while
yes we are governance body and thats exactly why we need a new marketing team to work along with us
When you call yourself an DAO and have a tech team working for us, why is it so difficult to have marketing team ??
Amanda is doing a wonderful job, but shes alone and needs a solid team and vision to go along
In terms of product the next stop is Evolution , in terms of marketing what is it ? please ask this question
if we dont have a solid marketing plan , we will absolutely waste our marketing money on ad-hoc proposals without a strong ROI and long-term focus , thats the biggest issue we are facing right now
I've said enough.
I would also like to add that he could take on the roll to insure that DASH has proper Corporate Identity, preferably on the level of Apple. (this very big part why Apple is seen a the brand it is, very few company's come even close to there well written and maintained Corporate Identity)
How they do it look here:
https://www.apple.com/legal/sales-support/certification/docs/logo_guidelines.pdf
The CMO will come from a solid marketing background and will engage in strategic marketing intiatvies that will help dash in long term as well short term
Right now all proposals only give limited or short-term benefit